A few notes on my second day in Toronto while I make coffee and try to figure out what to eat for dinner and which movie to see in tonight’s late slot:
1. The above image was taken last night, about two blocks away from the main festival venue.
2. No one around here seems to be able to talk about The Assassination of Jesse James By The Coward Robert Ford without dropping the word “masterpiece.” I saw it this afternoon, and I have to agree that it’s a really beautiful film. I also have to admit that I dozed off for about five minutes right in the middle (two totally inappropriate things that I do really well at afternoon festival screenings: cry, and fall asleep). I walked out wishing I could walk right back in and see it again–which I’m contemplating doing later tonight.
3. There are literally six ads from festival sponsors before every screening–even press screenings. It’s the price of running a festival this big, I guess, but the NBC-Universal ad in particular is really getting on my nerves.
4. Fox Searchlight hired a band of actors to jog around the line for the press & industry screening of Juno, wearing copies of Michael Cera’s track uniform. They posed for photographs and passed out Juno-emblazoned boxes of orange tic tacs. Most of them had the physiques of personal trainers, inspiring more than one catty comment from onlookers regarding how much “better” these guys looked in the outfit than Michael Cera. I, of course, begged to differ. Photographic evidence after the jump.
…Read more
Reuters ran a story yesterday on “adlets”, also known as “blinks”, also known as extremely brief audio commercials that radio programmers can sprinkle into blocks of content. It’s a format that seems to be catching on with the studios–Fox has apparently bought a lot of adlet space to promote The Simpsons (ostensibly, these short bursts of brand identification would work equally well to promote both the series and the movie), and Paramount went the blink route in promoting Stardust (perhaps that’s why we blinked and missed it at the box office? Ha ha.) I only listen to NPR (yeah, I know) so I haven’t heard these, but apparently the prototypical example is the voice of Homer Simpson saying “Doh!” popping up in between songs.
Idolator connects this “advance” in marketing techology to Blipverts — ie: the micro-commercials that somehow caused an aggressive local news man to get trapped in the machine, resulting in virtual media sage/Coke spokesman Max Headroom. I was a big fan of Max Headroom as a teenager (thanks to Sci-Fi Channel reruns), but I couldn’t remember exactly why Blipverts were so dangerous. So I went looking for clips from the show, and stumbled across the entire 48-minute pilot, which I’ve embedded above. And for my paranoid rantings on the insidious connection between Clear Channel and Max Headroom, click the “Read More” link.
…Read more
