Nothing hurts the credibility of the film blogosphere like bad rumors. Not even supercilious comments from Armond White or Peter Bart (before he gave in and started blogging himself) have cut so deep as the embarrassment of believing word about an E.T. sequel, Daniel Radcliffe being cast as Bilbo Baggins in The Hobbit or Megan Fox signing on to play Wonder Woman.

In the past 24 hours the film blogosphere experienced what I believe to be the worst movie rumor of all time: a “supported” claim by MarketSaw that George Lucas is planning a new Star Wars trilogy that would be shot in digital 3-D and directed by such prestigious filmmakers as Lucas buds Steven Spielberg and Francis Ford Coppola. Fortunately there wasn’t a whole lot of people fooled and the rumor was debunked right away, but it still made me slap my forehead to see so many sites running the story, even if to comment on how unlikely it sounded or to relay its lack of truth.

Of course, by featuring the topic for this Bloggery post, I’m contributing to the unfortunate attention the rumor is receiving. But with a week left before SpoutBlog discontinues original content, I figure it’s more important than ever to focus on what’s wrong with the movie blogs, so others are able to fluorish.

To add my own two cents to the concept behind the rumor, though, I’d just like to say that nobody should ever be excited about the idea of either Spielberg or Coppola helming a Star Wars movie. We’re already aware that the former can make a terrible flick out of Lucas’ writing, and you must realize that Coppola’s installment would be more Captain EO (a 3-D movie co-written by Lucas) than The Godfather. Or, worse, like Jack in outer space.

Check out the other film blogs’ coverage of and response to this ridiculous hoax after the jump:

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Because last year’s list of dress-up ideas for cinephiles was a hit, we’re doing it again. From movies released in the past 12 months, there are few obvious costume ideas. We’re sure to see a lot of guys dress up as the main trio from The Hangover, while girls inspired by Whip It will be sexy Girl Scouts (with or without roller skates).

This time around, though, we’re presenting ten costume ideas that shouldn’t be too popular. And that makes them somewhat appealing, because nobody wants to show up at a Halloween party where someone else is dressed in the same outfit (especially if the other person’s costume is better). Of course, keep in mind that some of the following unpopular ideas could in turn make you unpopular, too.
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The 3D revolution (or fad, depending on how you see it) has finally engulfed the classics. Specifically, the format has reached out to Alexandre Dumas’ swashbuckling adventure story The Three Musketeers, which Paul W.S. Anderson has co-scripted and will direct as a 3D feature.

On the same day we heard about this news, Harry Knowles of Ain’t It Cool News relayed a rumor that Iron Man 2 – and possibly the first Iron Man – could also get the 3D treatment, through a retrofit conversion process. Provided he didn’t simply mishear some kind of reference to Dumas’ The Man in the Iron Mask this would be another big step in the development of 3D cinema.

But is it still too early for all these 3D movies to be getting the greenlight? Sure, The Final Destination 3D did great business over the past weekend, but its 3D effects were terrible. And we’re still unsure whether or not Avatar will be the success that Hollywood hopes it will be.

Since TFD3D topped the box office, though, we’ve been hearing about more sequels and more old movies that we can expect to hit theaters in 3D over the next few years and beyond (provided they continue doing well). So, many a film blog has begun suggesting other movies to be fitted and retrofitted with the technology. Some of them are sampled after the jump and we encourage you to submit your own pitches in the comments section below.

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Someone commented on my list of Avatar comparisons last week noting that such a practice could be done with any movie. He/She is correct, though it doesn’t really matter since the point of that exercise was to respond to the certain expectation that came with that film’s hype that it would be unlike anything we’ve seen before. With the teaser for Christopher Nolan’s Inception, however, the similar claims of derivation are simply a normal thing we film bloggers to do trailers, particularly those that give us little clue as to what their movie is about.

But deep in our hearts, we all trust Nolan, right? We don’t think he’d make a movie that people would say is just like The Matrix or Identity or Fight Club or Jurassic Park or whatever. Just like the illusionists in The Prestige and also like Batman, I guess, Nolan has a lot up his sleeve. The fact that nobody knows anything about the plot of Inception makes its trailer even more cryptic than it would seem otherwise to just the regular moviegoer who doesn’t follow script reviews and production developments. I wish I knew so little about Avatar — and about pretty much any upcoming movie, for that matter.

Check out what the film blogs are saying about the new Inception trailer after the jump.

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As if the problems with Fox’s “Avatar Day” promotion weren’t enough, the marketing of James Cameron’s Avatar continued to hit snags today with the faulty debut of the film’s trailer. Despite there being a literal countdown until its premiere, at 10am EST this morning Twitter was abuzz with complaints that the thing not only didn’t work, but that it was a massive failure on the part of Fox, Apple and whoever else was responsible. Not helping matters was the fact that while we waited for the thing to be available on Apple’s site, we looked around the page and noticed the embarrassing copy that reads “FROM THE DIRECTOR OF THE ‘TITANIC.’” Meanwhile, others found they could view the trailer on a French MSN site.

Then came the biggest fail of all: the trailer was a disappointment! Derivative visuals aside, the movie looks to be a letdown in terms of its responsibility to be a groundbreaking work of cinema. Of course, there could have been no other reaction coming off so much hype. And it is indeed possible that the backlash will turn back around once people see some of the film as its meant to be seen, in 3D. But that’s just the problem of this marketing blunder. While some are saying the trailer shouldn’t have hit the web before “Avatar Day,” I think this particular trailer shouldn’t have been made, let alone released, at all. As I wrote earlier this year in anticipation of Avatar’s marketing, “You really don’t need to show one second of footage. Because we’ll be there no matter what.” However, now that I’ve seen a disappointing mess of CGI and familiar-looking footage, maybe I won’t be there after all — unless I hear legitimate reason to bother (fortunately, I’m sure I will hear one).

Check out what the rest of the film blogosphere has to say about the trailer’s failure — or success — after the jump:
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James Cameron’s Avatar is supposed to be like nothing we’ve ever seen before. So why does it look so familiar? One of the most disappointing things about the film’s promotion so far is how derivative the film looks in the trailer that (eventually) debuted online today. And much of what we’re reminded of wasn’t even that great to begin with. To help illustrate our feeling of déjà vu, we’ve captured a few screenshots from the trailer and, where available, put them next to their older visual counterparts.
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This week is proving to be a monumental moment for failed movie marketing campaigns. Over at Deadline Hollywood Daily, Nikki Finke shares an insider’s look at the blunder of Summit’s Bandslam campaign, which is being blamed for the movie’s dreadfully disappointing bow. Meanwhile there’s the apparent mistake of Fox’s Avatar promotion, in which “overwhelming response” caused the film’s site to crash while people attempted to get free “Avatar Day” tickets for this Friday (we think it was all a ploy to attract more interest from markets where there’s actually little response and awareness, such as Denver). Throw in some spoiler spewing from The Time Traveler’s Wife’s Rachel McAdams, and it’s clear we’re seeing some terrible mishandling of film promotion lately.

The fact that District 9 did so well with its advertising and buzz only makes the blunders of this week seem that much worse. Plenty of reports around the web this week highlighted the contrast between the campaigns and performance of D9 and Bandslam (some people have also been contrasting the latter with The Ugly Truth’s marketing). But will the mistakes cause Hollywood to do better? Looking back at some past marketing errors, we can only assume not. Check out some of the worst movie marketing blunders (including one for a film yet to come out) after the jump.
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While most of the film blogosphere is wondering why Sony hasn’t yet greenlit a District 9 sequel, our old friends at the Oscar blogs are addressing a potential awards campaign for the sci-fi hit. According to Peter Bart at Variety, an Academy screening of the film over the weekend was very well received (best applause in years? come on), and the news has sparked buzz of a possible Best Picture nod. After all, there are ten available slots this year.

Honestly, I enjoyed the movie very much, but if it’s being considered Oscar-worthy, I’ll be the first to begin the backlash (against the awards push; Armond White already took care of the general backlash). District 9 shouldn’t be nominated for Best Picture any more than Star Trek should. It shouldn’t even be nominated any more than Transformers 2 should. Regardless of how much better it may be.

And I don’t necessarily have anything against a sci-fi movie being up for the award. If Cameron’s Avatar is groundbreaking and brilliant, give it a nomination. I just want to make it clear that District 9 is very good, but it is not that good. And just saying that it deserves an Oscar campaign adds to the continued depreciation of the Academy Awards.

Read what other film bloggers are saying about the District 9 Oscar buzz after the jump:
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Get your introduction to the future of cinema in little more than a weeks time, if you’re lucky. Apparently, as the LA Times reported yesterday, “Avatar Day” will consist of a mere two screenings of the 16-minute sneak preview of James Cameron’s Avatar next Friday, one at 6pm and one at 6:30pm, only in IMAX theaters. And the only way to get in is to acquire one of the first-come, first-serve tickets made available this Monday via the film’s website.

I’ve never been very good at getting tickets for high-demand concerts and events, so I’m going to assume I’ll be missing this special promotion. Which is fine by me. I’m pretty much over the entire idea of being teased by movie marketing. Besides, the current hype circling this “groundbreaking” 3D sci-fi movie has me expecting to be disappointed. And judging by some of the comments posted around the blogosphere, there are many people not interested in making the effort Monday.

Seriously, let’s just wait until the whole thing arrives in theaters this December. And in the meantime, go see another, more modest harbinger of the future of science fiction cinema this weekend: District 9.

Also, check out a sampling of film blog commentary on and commenter responses to the details of “Avatar Day,” and whether it’s really that anticipated, after the jump:
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So is this a real trend now? Releasing teasers to trailers? Should we call them “trailer teasers,” by the way? Sounds good, since it’s the reversing of the words in “teaser trailer,” right? Actually, don’t answer that; nothing about this sounds good at all. It was silly enough when people were writing about the trailer teaser to The Lovely Bones. I have a better understanding of why we’re paying attention to one for The Twilight Saga: New Moon, because the kids can not wait. Still, I’m wondering how much more of this concept we’re likely to see. I pretty much expect it’ll happen again whenever an Avatar trailer is about to be released, but if this continues next year with the summer blockbusters of 2010, I’ll probably just stop turning on the internet and go live in a non-ad-sponsored cave somewhere.

All I’ve learned from this thing is that Taylor Lautner is beautiful. As if the screaming girls at Comic-Con didn’t already inform me of this. Check out how other film blogs are responding to the trailer teaser after the jump:
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I would title this Bloggery “Comic-Con 2009 Day 2,” but I’m going to reach back a little to the second half of Day 1 since yesterday’s post went up before the Avatar panel, plus people are still talking about that New Moon presentation more than 24 hours later. Unfortunately, there’s so much news and hype coming out of the Con today (Gary Oldman spills Batman 3 beans! Saw VII is greenlit!) that I may ignore some the stuff I care less about, like all the “awesome!!” responses to movies that will more than likely be commercial failures (like the ten listed here). Unless they’re really hilarious or profound.

Without further ado (I have little to say in this intro because I’m not at the Con), check out my favorite coverage from San Diego from the last 24 hours after the jump:
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Can the San Diego Comic-Con really make or break a movie? That’s a yearly question asked in the days leading up to the annual geekfest, and few experts ever provide a definite answer. Most people point to weak Con receptions of footage from ultimately failed films like The Spirit and Catwoman as proof of the event’s influence. Meanwhile, there’s the corresponding recognition that positive buzz at the Con for certain niche titles like Twilight and 300 led those films to boffo box office.

But despite the few times Con attendees have been on the same wavelength with the rest of the moviegoing public, it’s important to remember the many movies that had geeks excited in San Diego but which couldn’t garner much interest from mainstream audiences in theatrical release. After the jump, we take a look at ten such movies that buzzed well at Comic-Con only to fizzle at the box office.
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SpoutBlog is sitting out this year’s San Diego Comic-Con International, but that doesn’t mean we’re not paying attention to the geek mecca from afar. In a way, we get to have a more sane perspective without all the screaming and crowdedness (between Twilight and Johnny Depp, it’s apparently madness). Plus, we’re checking out all of the direct coverage, and I do believe we’re getting a more comprehensive experience this way.

I’ve selected some of my favorite coverage from the last 24 hours so that you may share in the appreciation as a fellow outsider (or maybe you’re there and want to see what others have seen/heard). Check out all the best comments, videos and links after the jump:

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In case you haven’t heard (even though most people were talking about this yesterday — sorry today is that slow), next year’s Oscars will return to the month of March, due the Academy’s need to get out of the way of the Winter Olympics. For some of you, this may mean you have extra time to see the nominees. For most of you, this also means you’ll have more time to complain about how the Academy snubbed Wolverine, Avatar, Up or whatever other movie you think deserved a Best Picture nod. As for us film bloggers, the delay gives us additional time to speculate, predict and otherwise cover awards season to death.

As if this year’s Oscars didn’t seem over-blogged enough, I can only expect there will be even more movie sites, including those specializing in the Oscars, next year. And therefore I can only expect that by the time the Oscar telecast airs on March 7 I will be so sick of the whole film awards concept that I’ll almost not even live-Tweet the big night.

Reactions to the Academy’s announcement from other Oscar bloggers after the jump:

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