Getting ready for the Sundance Film Festival can be very exciting. As we await the event’s Thursday opening, we can’t stop wondering what will be the next big thing. Will this year’s hit be the highly-anticipated Michael Cera project Paper Hearts, or will it be something that we as of yet know nothing about?
It’s easy to forget, however, that oftentimes the next big thing is also the next lamest thing. Sundance sensations, those films that are much-buzzed-about, that sell for a lot of money, that go on to be marketed like crazy and ultimately receive Oscar recognition, tend to lend themselves most easily to backlashes. Usually such derision is deserved, as in the case of the following ten films, each of which made a big splash at Sundance despite being bad. …Read more
Rian Johnson is the director of the innovative modern-day film noir Brick, which premiered at the 2005 Sundance Film Festival, andThe Brothers Bloom is his impressive followup. While Brick is certainly set in a world of its own, with everyone in a contemporary high school speaking in 30s and 40s detective-speak, The Brothers Bloom takes place in a fantasy world chock full of steamships, fancy cars, and mysterious settings. He gets impressive performances out of Adrien Brody and Mark Ruffalo, Rachel Weisz reinvents herself nicely, and Japanese actress Rinko Kikuchi is terrific with an extremely tiny amount of dialogue. It’s well worth seeing when it comes out in January.
I sat down with Rian in Toronto and he told me about writing a part for Bob Dylan, his feelings about being compared to Wes Anderson, and his next project: a dark science fiction movie called Looper.
Everybody’s talking about how the WGA strike may affect this year’s Sundance marketplace (Variety and Scott Foundas among them), but studios looking to make up for a lack of in-house product with appealing-looking indies may want to think twice before opening the checkbook. It’s easy for buyers to forget that Hollywood still knows nothing about what moviegoers really want, and it’s very easy to waste a whole lot of money bidding on a film that isn’t going to be worth it’s purchase price. This week, the Onion’s A.V. Club features a list of Sundance flops — those movies that were a big deal at the festival yet failed at the box office. It’s probably meant to just be a fun look back at the errs of the marketplace, but really it functions as a warning to this year’s buyers. What they think is the next Napoleon Dynamitecould really be the next Tao of Steve(which happens to have sparked a hilarious discussion in the comments section — possibly featuring Donal Logue himself). The Hollywood Reporter and David Carr in the New York Times add to the list by pointing out some of last year’s deals gone bad, specifically those for Joshuaand Grace is Gone.
It’s not a matter of whether or not these films were good (I think Tadpoleis great, actually) or whether not they could be enjoyed by regular folk (most of them were audience favorites at Sundance, and those audiences included regular folks). I don’t even think it’s a matter of whether or not the distributors knew how to market those films, though in some cases it didn’t even seem like they were trying. Instead it’s a matter of how different the context is at Sundance than it is in the real theatrical market. If you’ve ever been to a public screening at Sundance, you know how excited those regular folk audiences are for anything. You can tell by their praise-filled “questions” during the Q&As. You can tell by the fact that many of them aren’t seeing a lot of films — at least relatively, considering the number of films playing at the fest — and so don’t have good frames of reference.
We’ve had a bit of trouble getting this episode to go through the iTunes feed, so we hope this re-post will fix the problem. The original post, with episode description and embedded player, is here.
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