“We think you’re the most special people in the entire world…so don’t even think about taking out your cellphone, because I’ve been working out, and I will fucking rack your brains into the back of your head. I’m gonna anally rape you. I’m not even joking.”

That was the inimitable Tim League, founder of the beery palace of world cinema nerdery in central Texas, the Alamo Drafthouse theater chain, introducing the SXSW/Fantastic Fest presentation of three segments from Bruno, Sacha Baron Cohen’s upcoming follow-up to his surprisingly beloved Borat. It was an apt threat to procede a glimpse of a film that critiques the very American habits of posturing, stereotyping, and irrationally vilifying, but only via engaging in them. That’s Cohen’s schtick, of course: he sells ugly Americans their ugliness back to them, provoking shame and anger from his unsuspecting subjects and, from well-educated audiences of better-thans, horror that easily, almost unthinkingly, manifests itself in laughs.

But the 20-something minutes we were shown of the film (which is currently listed on IMDB without a credited director) indicate that Cohen has hardly been up to business as usual since Borat. That film, in turning its namesake Kazakhstanian “reporter” into a household name, made enough of Cohen’s potential marks wise enough to the star/social satirist’s working methods (and his litany of faux-foreign naifs that front them) to spark debate throughout the production as to how Cohen would, er, keep it real. The footage we saw suggests that “realness” wasn’t necessarily as strict a part of the agenda this time around.

…Read more