At Slackerwood, Jette Kernion fills in the back story on this cryptic post by Matt Dentler, in which the SXSW Film Festival director teased details of “a production that will make its debut at SXSW 2008.”
If you attended SXSW Film Festival in 2002 — or if the culty word-of-mouth reached you later — you may have heard about the Burger Hut film-fest house ads that year. You know how film-fest house ads can often be incredibly lame and annoying, especially if you have to watch them before 15 or more movies in a week? Apparently that didn’t happen with the goofy Burger Hut ads. I wasn’t there in 2002 and I haven’t tried to watch the ads 15 times in a week, so I can’t vouch for this personally, but word gets around. People are very nostalgic about the Burger Hut.
The Burger Hut promos were co-written by and starred Kent Osbourne, recently of Hannah Takes the Stairs fame, and even more recently pictured in Burger Hut-character on that Dentler blog post. You can watch one of the old promos above, and the rest on YouTube; for new Burger Hut, it looks like you’ll have wait until SXSW 2008.