Black Friday is a scary time for shoppers in any given year. The crowds, the lines, the difficulty finding parking — all these and more are common annoyances on the day after Thanksgiving, as millions upon millions of Americans begin the Christmas season by making a run for the shopping malls and department stores in hopes of finding the best bargains. This year, of course, the economic downturn will make the day even worse than usual. The stores may be desperately holding the biggest sales we’ll ever witness, but lowest prices aren’t quite low enough for those who are broke or bankrupt.
So, you may stay home this Friday. Perhaps you’ll at least make some minor online purchases, because you’re a patriotic, consuming American and it’s kind of like an unofficial holiday in our capitalist democracy. But don’t not go out to the mall simply because of the craziness potentially happening on its many floors of fashion and furnishings. You mustn’t be frightened of the crowds. Just recall any or all of the following ten movie scenes and by comparison you’ll think your Black Friday errands are like a stroll in the park.
Yet another filmmaker moonlighting as an ad director: Harmony Korine directed the above TV advert for Thornton’s, a British department store chocolate store [thanks, Marie!]. There are some unmistakeable Korine touches here (and even vague references to images from julien donkey-boy and the upcoming Mister Lonely–which, by the way, is AWESOME). But still, it’s somewhat ironic that I’m able to show you a more-or-less conventional, Holiday season-timed TV ad directed by the bad boy of 90s independent cinema, and a short film made specifically for the web by a canonized, old-guard, Oscar winning filmmaker that goes out of its way to upend standard conceptions about online advertising. Interesting, no?
We’ve had a bit of trouble getting this episode to go through the iTunes feed, so we hope this re-post will fix the problem. The original post, with episode description and embedded player, is here.
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