It’s no coincidence that SXSW’s Film and Interactive conferences take place simultaneously, before the hefty barrage of musicians rock and roll into town for the second half of the festival. With Internet-based tools no longer merely an option for all filmmakers to get a handle on but a requirement, the usual discourse on industry issues like distribution and marketing belong squarely within the progressive region of the interactive conference. Even certain Film conference panels not directly advertised as taking the film/interactive crossover approach still had to address a number of questions about the evolution of the industry in the face of new media paradigms. Here’s a snapshot look at some of the more potent themes that emerged at the Austin Convention Center last week. At least, these are the ones that stood out on my notepad; feel free to share yours in the comments section below.
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As IndieWire blogger Eugene Hernandez just said in a post yesterday, Little Miss Sunshine seems to have hit on a formula that was first proven wildly successful by Napoleon Dynamite. That formula, as Hernandez’s industry friend put it, is this:
Quirky comedy + funny dance number at end + premiere at Sundance + Cinetic = big sell to Fox Searchlight.
I completely resist the idea that formulas work in the film industry (or in any creative field, for that matter), but Hernandez’s friend seems to be right about Napoleon and Sunshine. Sigh.
At least this formula is a bit more involved than the one several Slamdance films apparently tried last year: goofy protagonist + outcast friends = hilarious + endearing hit. (See Paul’s post for more on this.)
So what’s with the formulas? When Napoleon first came out, it was the freshness of the film’s approach that made it work. It embodied the Anti-Formula. Obviously, trying to repeat freshness defeats the purpose. (How many times can you successfully repurpose a baby greens salad?) Anyway, I’m planning to see Sunshine tomorrow–I’m curious to see if it hits some version of a true “Napoleon Formula”–the anti-formula that isn’t stale.