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Paramount in Threesome with Marvel and Dell. Trade Roughage 09/30/08

Christopher Campbell
By Christopher Campbell posted 1 year ago
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  • Paramount will continue to distribute films produced by Marvel Studios, including 2010’s Thor, which Kenneth Branagh is now confirmed to be directing. The deal was expected, especially after Paramount’s handling of Iron Man. Also in the news: that film’s first sequel has been pushed back a week from April 30, 2010 to May 7, 2010. Iron Man 3 is also being planned, but hasn’t yet been given a planned release date.
  • Meanwhile, Paramount and Dell have teamed up to offer Iron Man preloaded into newly purchased computers. For $20, the Iron Man add-on will include exclusive bonus footage. I can’t wait to see if there’s an “I’m a Marvel, I’m a DC” video related to this.
  • Now that digital and 3-D projection systems are finally to receive an increase in numbers (see yesterday’s TR), short-attention Hollywood is already thinking about another moviegoing incentive: large-format projection. Thanks to the success of the Imax sequences in The Dark Knight, more and more filmmakers are shooting Imax segments for upcoming blockbusters, including Transformers 2, Iron Man 2 and Y: The Last Man. Hopefully this new trend will encourage someone to build a second Imax theatre for NYC. One screen per 20 million people is not cutting it.
  • Very appropriate casting: actress Danielle Panabaker (Sky High), who graduated from high school and was valedictorian at age 14, and who got her bachelor’s at 19, will be the female lead in Prodigy, a sci-fi film about a prep school that creates geniuses through questionable means.
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