As if the problems with Fox’s “Avatar Day” promotion weren’t enough, the marketing of James Cameron’s Avatar continued to hit snags today with the faulty debut of the film’s trailer. Despite there being a literal countdown until its premiere, at 10am EST this morning Twitter was abuzz with complaints that the thing not only didn’t work, but that it was a massive failure on the part of Fox, Apple and whoever else was responsible. Not helping matters was the fact that while we waited for the thing to be available on Apple’s site, we looked around the page and noticed the embarrassing copy that reads “FROM THE DIRECTOR OF THE ‘TITANIC.’” Meanwhile, others found they could view the trailer on a French MSN site.

Then came the biggest fail of all: the trailer was a disappointment! Derivative visuals aside, the movie looks to be a letdown in terms of its responsibility to be a groundbreaking work of cinema. Of course, there could have been no other reaction coming off so much hype. And it is indeed possible that the backlash will turn back around once people see some of the film as its meant to be seen, in 3D. But that’s just the problem of this marketing blunder. While some are saying the trailer shouldn’t have hit the web before “Avatar Day,” I think this particular trailer shouldn’t have been made, let alone released, at all. As I wrote earlier this year in anticipation of Avatar’s marketing, “You really don’t need to show one second of footage. Because we’ll be there no matter what.” However, now that I’ve seen a disappointing mess of CGI and familiar-looking footage, maybe I won’t be there after all — unless I hear legitimate reason to bother (fortunately, I’m sure I will hear one).

Check out what the rest of the film blogosphere has to say about the trailer’s failure — or success — after the jump:
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James Cameron’s Avatar is supposed to be like nothing we’ve ever seen before. So why does it look so familiar? One of the most disappointing things about the film’s promotion so far is how derivative the film looks in the trailer that (eventually) debuted online today. And much of what we’re reminded of wasn’t even that great to begin with. To help illustrate our feeling of déjà vu, we’ve captured a few screenshots from the trailer and, where available, put them next to their older visual counterparts.
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• While at the Dubai International Film Festival over the weekend, Terminator Salvation director McG “announced” that a fifth installment of the Terminator franchise is definitely in the works, although The Halcyon Co. revealed over a year ago their plans for a trilogy. That McG is back to helm the installment must mean Halcyon is happier with the way Salvation looks than some of us are.
• As rumored, Chris Weitz will indeed take over the Twilight franchise from exited director Catherine Hardwicke. And yes, for those who agreed the job was only appropriate for another woman, Chris is short for Christopher.
• F/X artist-turned-director Stephen Norrington is finally following up The League of Extraordinary Gentlemen with the remake of The Crow that’s been talked about in Hollywood for awhile. I wonder if Jason Statham is still interested in playing the lead.
• The Dark Knight seems to be for Blu-Ray what The Matrix was for DVD a decade ago.
• Oh yeah, the weekend’s box office results: well, The Day the Earth Stood Still managed to just barely edge out The Happening to be the higher grossing of the year’s lame eco-sci-fi films. The animated film you never heard of, Delgo, couldn’t make a million bucks on more than 2,000 screens, while the Bollywood film you never heard of, Rab Ne Bana Di Jodi, cracked a million bucks on about 100 screens. And a ton of limited specialty films, including new releases Gran Torino, Wendy and Lucy, The Reader, Doubt and Che, all had better per-screen-averages than did the #1 film, The Day the Earth Stood Still.