This week is proving to be a monumental moment for failed movie marketing campaigns. Over at Deadline Hollywood Daily, Nikki Finke shares an insider’s look at the blunder of Summit’s Bandslam campaign, which is being blamed for the movie’s dreadfully disappointing bow. Meanwhile there’s the apparent mistake of Fox’s Avatar promotion, in which “overwhelming response” caused the film’s site to crash while people attempted to get free “Avatar Day” tickets for this Friday (we think it was all a ploy to attract more interest from markets where there’s actually little response and awareness, such as Denver). Throw in some spoiler spewing from The Time Traveler’s Wife’s Rachel McAdams, and it’s clear we’re seeing some terrible mishandling of film promotion lately.
The fact that District 9 did so well with its advertising and buzz only makes the blunders of this week seem that much worse. Plenty of reports around the web this week highlighted the contrast between the campaigns and performance of D9 and Bandslam (some people have also been contrasting the latter with The Ugly Truth’s marketing). But will the mistakes cause Hollywood to do better? Looking back at some past marketing errors, we can only assume not. Check out some of the worst movie marketing blunders (including one for a film yet to come out) after the jump.
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Kevin Smith is having title trouble again. After previously dealing with censorship related to the title Zach and Miri Make a Porno, the filmmaker has run into a snag with his next movie, originally called A Couple of Dicks. Warner Bros. has changed the title of the comedy, which will star Bruce Willis and Tracey Morgan, to A Couple of Cops, obviously so as not to confuse anyone with the multiple (including the offensive) meanings of “dick.”
But this can’t be the end, because nobody in their right mind would distribute a movie with that new title. I’m pretty sure the word “cops” is poisonous. Has there been a single good movie with that word in the title since Buster Keaton’s 1922 short? Singularly, “cop” will occasionally work, such as in Beverly Hills Cop, Super Cop, Cop Land and Kindergarten Cop. But pluralized, I think the best we’ve seen is Cops and Robbersons. Recall that Hollywood Homicide was once titled “Two Cops,” which is quite like Smith’s movie’s name, but better. And maybe the original title cursed it, because the movie flopped. So, unless A Couple of Cops involves fumbling policemen resembling the Keystone Cops, it’s certain that the studio will need to brainstorm a new name quick, if it’s not already too late. Or, if Smith doesn’t really care about this movie, which he didn’t write and is seemingly only directing for the easy money, perhaps he can ultimately take his own name off and let it be an Alan Smithee film.
Here are some of the negative responses to the name change from around the web:
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Earlier this week, I recommended 10 movies for Democrats to watch. So, to balance things out and hopefully show a lack of bias, I’ve now selected 10 recommendations for Republicans, too. This was actually the more difficult task, because there are so many classic films that display conservative values — and in the 1980s alone, I think there were about a billion films promoting relatively right-wing lifestyles and ideas. Therefore, I’ve limited my picks to the last two decades, except for one underrated gem that left me with quite an impression as a boy.
- The Dark Knight (2008)
Some said Batman is Bush, others said Cheney, but either way this past summer’s superhero blockbuster resonated with certain conservatives who saw the film as something of an argument about — if not apology for — the actions of the current administration. Similarly, this summer’s Hancock and Iron Man have been read as being particularly relative to Republican politics.
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The Democratic National Convention is over, and all the ecstatic party members have left Denver to go back to their zombie-esque lives (Bob Hope said it, not me). But after four days of celebrating what it means to be a Democrat, some may not wish to settle down and calmly wait out the next two months until Obama’s (possible) win, let alone the next five months waiting for the candidate to (possibly) be sworn in as President, participating in the normal non-specifically-Democratic, non-self-congratulatory activities that most of us are content with.
So, one thing excited Democrats can do is watch movies that will continue to inspire and encourage their beliefs and politics. As Karina already wrote, The American President is one movie that just barely may allow Obama fans to relive his DNC speech. Also, beginning yesterday, the Oscar-nominated documentary No End in Sight will be available in full on YouTube through till Election Day. Of course, there’s always other anti-war and anti-Bush docs for free viewing online, at such sites as SnagFilms and FreeDocumentaries.org.
And since there are so many docs out there that can make a Democrat giddy with the want for change, I’ve decided to limit today’s list to fictions and dramatizations, because they are more about feelings than facts, and that’s all you really need for political inspiration these days. As usual, I’m leaving out a lot of picks, both obvious and obscure, so feel free to tell us what movie make you feel most proud to be a Democrat.
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