This is a holdover from the weekend, but it’s worth going back to: Nikki Finke says three people have told her that Warner Brothers is no longer greenlighting pictures build around female stars. This is apparently in reaction to dismal box office returns for The Brave One and The Invasion, but as Finke points out, those weren’t exactly the chickiest of flicks. Ergo, this seems to be less about the female audience and more about the general audience not responding to female stars. Or, it could be about WB looking for scapegoats to cover their own failure to efficiently market genre fare to grown-ups. Regardless: it looks bad, and, if it’s true, celebrity feminist/attorney Gloria Allred (who has been awfully busy lately with Britney Spears’ custody battle) isn’t going to let it slide. She tells Finke:
This is an insult to all moviegoers and particularly women. It is truly unfortunate that women get blamed for decisions which are made by men…If that studio confirms that their policy is to now exclude women as leads, then my policy would be to boycott films made by Warner Bros.
This will probably go nowhere, because if pressed, WB will be like, “Of course we love women!” And it’ll all blow over as soon as Finke finds a tastier string to pull. But at some point, someone is going to have to explain to me how 40 year-old actresses having trouble finding work is anything other than business as usual.