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Movie Downloads: The Pros and Cons

Karina Longworth
By Karina Longworth posted 2 years ago
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netflix.pngBlockbuster supporters (and stockholders) who got all excited about yesterday’s announcement that the video chain has purchased movie download site Movielink might want to wait before opening that bottle of champers. In a blog post titled “Video Downloads … Suck,” Om Malik*** points to a study by Parks Associates, which was (apparently coincidentally) released yesterday. Only 16 percent of those surveyed said they were happy with the selection of movies and TV shows available for download online, and only 13 percent agreed that those videos are sold for a reasonable price. “In other words,” says Malik, “The majority think downloads are too expensive and they suck.”

With all the “downloads are gonna save the industry” talk that seems to be going around, this would seem to be a study worth paying attention to, but I do wonder about the demographics of those surveyed. And the terms used in the press release also seem dangerously vague. Parks acknowleges that they’re lumping together products obtained from both legal, paid services like iTunes, and illegal P2P networks, which is already problematic, but it would seem that the term “video downloads” would be subject to even further confusion. Are we talking about studio movies, or “user-generated” videos, or both? What about streaming? What about YouTube? What about porn?

The findings of the Parks study certainly seem to stand in contrast to those expressed by Chuck Tryon, in his recent article in Flow. Tryon describes the experience of using Netflix’s Watch Now streaming service as a positive one, not least because it allows him to escape the “bright red envelope collecting dust” syndrome common to so many Netflix users. As Tryon puts it,

The Watch Now option feeds the desire for immediacy or spontaneity associated with trips to the video store. Audiences are not forced to wait the 2-3 days for that little red envelope to show up in the mail…Instead, as I’ve watched online, I’ve found myself watching movies more frequently than at any time in the recent past, while being more willing to take chances on certain movies, based in part on the perception that I’m making a relatively spontaneous decision, one that won’t result in a movie sitting on my shelf for several weeks at a time.

Tryon notes that one potential downside of the Watch Now system is that you’re stuck watching a movie on a computer, which tends to transform the idea of renting a video from a potentially communal to an almost necessarily solitary experience. But with Netflix rumored to have a set-top box in the works, that problem may be temporary. I’ve long been of the opinion that once we get to a point where there’s a more feasible way to connect files from the computer to the TV, downloading will explode. But then again, that theoretically should have been accomplished by the AppleTV, and in my three months as an AppleTV owner, I’ve yet to find a film for sale on the internet that I both want to watch, and can watch through all the Apple DRM.

If I took part in that survey, I’d have to concur that the current selection of movies available for download is not ideal–but if the Apple Store were to stock the movies I want to see, I’d be downloading left and right.

***Full disclosure: I write a weekly column for Om Malik’s NewTeeVee.

Blockbuster Buys Movielink: Desperate, or Genius?

Karina Longworth
By Karina Longworth posted 2 years ago
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movielink_online_movie_rental_-_movielink_com-resized200.gifWord hit the web late last night that Blockbuster has acquired Movielink, an online movies-on-demand service that, despite having the backing of some of Hollywood’s key content providers (ie: studios like Warner Brothers and MGM) has struggled to reach critical mass. In the deal, Blockbuster acquires Movielink’s technology, plus the rights to distribute their library, which, if made available through Blockbuster today, would instantly skyrocket their VOD service miles ahead of the content-poor Watch Now program over at Netflix.

So is this a genius move in the big blue giant’s ongoing battle with their red envelope competitors? Or is it a sign that the former king of video rental is now so weak that it has to outsource innovation? Opinion is split:


Desperate!!!
It’s a desperate move to shore up Blockbuster’s online failures…[the deal] gives Blockbuster merely a place at the online-video table, not the ability to eat everyone else’s lunch.” — Owen Thomas, Valleywag

“[S]ignals more than a little desperation on the part of Blockbuster … Blockbuster is pretty much admitting they’ve been unable (unwilling?) to develop a home-grown service and so shelled out a bunch of cash (which they don’t have) to buy their way into the game.” — Chris Thilk, Movie Marketing Madness

…Read more

Who will be our guide?

By posted 2 years ago
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Last week I walked five blocks to my favorite neighborhood cafe, managed to snag one of the “good” tables (near an outlet and a window, not too small), switched a couple of chairs around so I could sit on one that wasn’t wobbly, bought my Americano, and settled in to get lots of work done. But I couldn’t get on the Internet. No one around me could get on the Internet. And several people had asked cafe employees to restart the router several times. No one could figure out what the problem was. I ended up quickly drinking my coffee then packing up and walking home. A good hour, gone.

A few days later I went back to that cafe, and a barista told me what the problem had been: Some numskull was downloading a movie! Clueless or just selfish? Who knows. The point is that this whole movie downloading thing isn’t what you’d call a breeze. At least not yet.

But it’s still on everyone’s radars. The Sunday New York Times had three articles on the topic: “The Shape of Cinema, Transformed at the Click of a Mouse,” “The Revolution Will Be Downloaded (If You’re Patient,” and “Little Films on Little Screens.”

I wish the dude at the cafe had read the piece by Manohla Dargis (”The Revolution Will Be Downloaded”) before he screwed with the wireless network a couple dozen people were trying to access. Here’s a paragraph:

When all the planets are aligned and your computer has enough memory and hasn’t been deluged with spam for lots of little multicolored pills, it will function just dandy. But try to download without enough disk space and through a wireless connection, as I initially did, and you may soon wonder why you’re spending so much time and energy to watch films you’ve never heard of on your computer rather than watching a “Children of Men” DVD on your dreamy big television.

True enough.

And here are some bits from A. O. Scott’s article (”The Shape of Cinema”):

It is now possible to imagine–to expect–that before too long the entire surviving history of movies will be open for browsing and sampling at the click of a mouse for a few PayPal dollars….

…you have the potential of tens of thousands of movies competing for the burdened attention of the viewers…. How will they be sorted out? How will you know which ones you might want to see?

A.O. Scott, who says the question is asked out of plain-old curiosity, not out of fear that the professional critic is a waning vocation, ends up basically answering it later in the article:

It has become something of a truism that Web culture is driven not by traditional, top-down forms of tastemaking like the judgments of professional critics or the strategies of corporate marketers, but rather by the lateral operations of social networks.

…What will guide those choices? Will the social networks that drive taste on the Web discover new and neglected works? Will they manage to circumvent both relentless marketing and criticial myopia? If the short history of the Internet teaches anything, it’s that any decisive, early answer is sure to be wrong.

These are good questions for everyone at spout.com–employees and community members alike. The website was certainly created with those intentions–to help people sort through the “Long Tail,” to point to good movies that might be overlooked, and to listen to the opinions of real people, not marketing experts. But as with any community, the people who are in it ultimately determine the direction. We’re as eager as A.O. Scott to see what happens.