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Please Pay Me For Writing This

Kevin Buist
By Kevin Buist posted 6 months ago
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criticYou could call it in-house back-patting, but I really enjoyed Karina’s recent piece about the growing divide between online and print film criticism (the comments are also very sharp). All of this got me thinking about film criticism as a product, in an economic sense. In a preview of his forthcoming book, Wired editor Chris Anderson offers insights into the shifting economics of the web in Free! Why $0.00 Is the Future of Business. The article explores how the dropping cost of processing power, bandwidth, and storage have driven the price of many online goods and services to zero. While the revenues of print media decline, how do readers (and advertisers) place value on film criticism?

Let’s take a look at Anderson’s model of how markets are changing and apply it to the product that is film criticism. Anderson points out that traditional economics are based on scarcities, the push and pull of supply and demand, and the cost implications of limited resources. The two main scarcities have usually been the cost of manufacture and the cost of distribution, two things that now are not so scarce at all.

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Trade Roughage 12/20/07

Karina Longworth
By Karina Longworth posted 9 months ago
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  • strike.pngToday’s tale of strike woe comes from a meeting of the L.A. City Council’s Housing Community and Economic Development committee, where writers, economists and city officials (and not a single rep from the AMPTP) testified as to the wider implications of the work stoppage. Economists estimate that the strike has already cost the city of Los Angeles $342.7 million, and the tally could rise as high as $2.5 billion before it all ends. Among the sectors hardest hit is the local food industry, which contributes 13% of the city’s tax revenue.
  • Sam Raimi is expected to direct New Line’s suddenly-in-the-works pair of Hobbit films, but first, he’s going to make an Evil Dead-esque “morality tale”called Drag Me To Hell.
  • After barely coming to play in 2007, Hollywood studios are looking to promote their 2008 slate in a big way via Super Bowl ads. Among the scheduled highlights: Will Ferrell will appear in character in a co-branded spot, promoting both Budweiser and Ferrell’s upcoming New Line comedy, Semi-Pro. Oddly not mentioned in the Variety story, but relevant: with the writers strike heavily impacting ratings of regular programming, a massive sporting event like the Super Bowl suddenly becomes one of the only opportunities to use TV to reach a mass audience.

Fish Kill Flea and the Doomed Economies of Subculture

Karina Longworth
By Karina Longworth posted 1 year ago
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Aaron Hillis sent me a screener of the film he co-directed, Fish Kill Flea, several months ago. I watched it on a Sunday afternoon, shortly after returning to Queens from a trip to suburban New Jersey, where my boyfriend and I sometimes go to raid forgotten thrift shops and record stores. On that trip, I had picked up a handful of obscure DVDs, including a circa-1936 mystery serial starring Bela Lugosi, a Japanese bootleg of El Topo, and the 2-disc release of Suki Hawley and Michael Galinksi’s first two films, Radiation and Half-Cocked. I watched Half-Cocked and Fish Kill Flea back-to-back, and took a chunk of notes considering one film in light of the other, which I never published. Fish Kill is making its New York premiere this weekend, so I thought I’d revisit those notes.

I knew very little about either film going in, but it turned out be an accidentally appropriate double feature. Both are anthropological documents in a way, speaking to the idea that subcultures need to be documented before the disappear; both films offer a scrapbook-like vision of scene that no longer exists. Fish Kill Flea is a more literal document, a quietly stylized portrait of the final days of flea market in upstate New York. Half-Cocked, though nominally a fiction film about a gang of kids who steal a van and pretend to be a band on tour in order to mask their getaway, clearly functions as a symbolic gesture of self-preservation on the part of the filmmakers, who were themselves touring indie rockers in the mid-90s.

At their core, both films are ultimately about a ragtag group of outsiders who try and fail to live outside the real-world realities of contemporary capitalism. Fish Kill Flea is an elegy, not just for this one flea market, but for the almost-completely-dead American phenomenon of small, self-contained economic systems. The era of small business, mom and pop, one-to-one transactions, independent salesmen leaving their fingerprints on their products and, by extension, their community–that’s all vanishing, to be replaced by homogenous big box superstores. In a series of man-on-the-street interviews in Fish Kill Flea, visitors to the soon-to-vanish flea market seem universally confused to hear what’s set to replace it. Even if the march of mainstream culture is a foregone conclusion, the question of why the community might need “another Home Depot” seems honestly bewildering.

When it comes to the inevitability of mass culture takeover, both films feel like wistful attempts to stop time. Fish Kill is strongest texturally in its montages of still images, in which the film literally functions as a scrapbook. The fact that these stills, in terms of sheer beauty and oddness, eclipse most of the moving imagery in film is fitting: the subject’s glory days exist only in still frames. The images could hardly be more evocative–I could imagine a whole film sprouting out of that one shot of the kid cowering from the monkey with the shotgun–but their relationship to the flea market’s current fix isn’t spelled out. The past is a pastiche, the present is a muddle, and we’re able to fill in the blanks with our own lived experience of late capitalism.

These are films about doomed micro-economies. Neither the DIY indie rocker nor the flea market vendor needs a lot of money to keep going, but that’s part of the problem: neither is able to produce or consume on a scale large enough to fit into contemporary capitalism. And the films themselves circulate within their own micro-economies: produced on shoestrings, exhibited largely at sub-mainstream venues, they’re endeavors entered into without hope of profit. As an audience member, I’m of course conscious of the fact that I’m only able to make these connections between the two films because I seek out the kinds of alternative economies–film festivals, suburban indie video stores–that both films both celebrate and exist within. (The fact that I’m fortunate enough to be able make a living making these connections is also amazing, and in fact part of the reason why I’m only writing about this now is that I was working for what is essentially the Home Depot of internet content at the time I saw these films, but that’s neither here nor there.)

At the end of the day, I’m really a capitalist: I like money, but I also passionately believe in free markets, to the extent that I want to see economies of every scale succeed. If you’re in the same boat and you’re in New York, do your part by going to see Fish Kill Flea this Saturday at Rooftop Films. For more information, check out the Fish Kill Flea website.