Peter Bart now has a blog, but that’s no reason for him to play nice with the blogosphere. In a post from earlier this week, he did his best to discredit any opinion about this impending Hulk movie that is not his own:
The dweebs may not like the effects. The star, Edward Norton, may not like the cut. And the blogosphere is steeped in bad buzz. So here’s what Universal decided to do about it Sunday night: Throw a party, invite 5,000 folks to a screening and celebrate The Incredible Hulk as an instant hit…The audience roundly applauded the set-pieces of CGI mayhem, as if to tell Comic-Con-ish doubters, “Get a life.”
Because of course, it’s better to manufacture the illusion of “an instant hit” than to actually make an attempt to appeal to the “Comic-con-ish” built-in fans of the brand. I could go on and on about how to claim that the reaction of an invited audience (probably predominantly made up of people on the Marvel, Paramount or associated payrolls) is more valid that the worries of a film’s core ticket buyers is unforgivably solipsistic and probably not in line with Variety’s ostensible mission to couch all value judgments in assessments of commercial viability. But instead, I’ll just quote at length from one of Bart’s more articulate commenters,
…Read more
Never mind the fact that my school just let out for spring break. It’s a beautiful 77 degrees in New York City today, the outdoor bars are open and I’m wearing shorts for the first time this year. Plus, the Entertainment Weekly Summer Movie Preview just arrived in my mailbox, giving me the signal that it is officially the blockbuster season. Sure, May 2nd isn’t for two more weeks, when technically Iron Man begins the summer movie stretch (can’t we just pretend The Forbidden Kingdom is the first summer action flick?), but nothing says, “break out the beach ball,” like the bible of blockbuster buzz.
Yet there’s something strange about this year’s issue. There’s a little less marketing-agency-fueled promotion and a little more reality checking. Maybe it’s because these days, thanks to the web, most moviegoers have already heard about the big releases. That would explain why EW devotes most of its two-page spread on The Incredible Hulk to describing its troubles:
…Read more