These days, it seems like everyone is going on and on about “IMAX this” and “3-D Special Release that.” Even the lede to this article is so utterly bored by it that it resorts to one of the laziest tricks in writing. Just like the current state of gimmick cinema that is desperate to recoup box office by any means necessary.

Okay, that’s a stretch, but the whole 3D craze is at a fever-pitch ever since we’ve apparently cured cancer and ended world suffering by electing Obama. So why not be happy I can see Watchmen in 3-D IMAX for $20? Why not be overjoyed at seeing Monsters Vs. Aliens as if the adorable cash-in characters are right in front of me? Because 3-D Film is ultimately depressing. It talks a good game, remember the disappointment of when the reds and blues wouldn’t mix that well and just gave you a headache? We’ll be damned if we can’t ruin 3-D for you.

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