The End of America, a new documentary based on a book by Naomi Wolf and directed by Ricky Stern and Annie Sundberg (The Devil Came on Horseback), will premiere tomorrow night at the Hamptons Film Festival. And then, it’s going to be available … everywhere. It’s the first production of IndiePix Studios, and the company has developed a unique plan to get the movie out there via a ton of different means. After its festival premiere it’s going straight to streamability via Snag Films, and then, according to a press release, the doc will “flood venues around the country, from special screenings to theatrical exhibitions, from book stores and merchants that sell DVDs to internet sources for renting, streaming and downloading the film.”

As far as I know, it’s the first film to go to Snag directly from its festival premiere. Presumably, the goal is to enable the film, which “addresses issues of freedom, dictatorship, civil liberties and democracy - and warns that the United States’ claims on constitutional civil liberties are fast eroding,” to “go viral” in the days leading up to the election. It’ll be an interesting experiment; so far, most of the films on Snag have been titles that had been available in other forms for awhile, and this may be a test of whether or not, when given the oportunity to embed and discuss a brand-new political documentary, bloggers will pounce. I’m seeing the film tomorrow in the Hamptons and will have more thoughts after that.