Today’s news that Summit Entertainment has already chosen a release date for Eclipse, the third entry in theTwilight series, suggests the studio is in a hurry. With New Moon, the second entry in the series, currently in a production surge under the direction of Chris Weitz for a November 20 release date, Summit’s latest decision raises the bar even higher, by placing Eclipse right in the heat of summer 2010’s blockbuster season. What’s the rush?

Former New Line marketing chief Russell Schwartz, whose resume includes a steadily successful franchise about hobbits and rings, offers one piece of advice for the newbies at Summit: Slow down.

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