In a couple of weeks it will have been 25 years since Ridley Scott’s hammer-tastic 1984 commercial introducing the Macintosh was seen during Super Bowl XVIII. Though it wasn’t seen on television again until popular demand brought it back years later, it wasn’t for lack of quality. Ridley Scott was just coming off of Blade Runner, and the spot, which cost over a million dollars to produce, has been named the best television commercial of all time. Not too shabby.

But in a day and age of TiVos and DVRs, are commercials still relevant? In fact, it’s hard to remember more than a handful of commercials that have had the cultural impact of Scott’s 1984.

Ad agencies often turn to big talent to try and draw attention to a commercial, and the pendulum often swings the other way when Hollywood taps a commercial director to direct a feature. That’s what launched the careers of David Fincher, Michael Bay, and many other high-profile filmmakers. While 1984 might be the most famous commercial by a famous director, there have been a slew of others that have been equally as strange, from artists ranging from Spike Jonze to the Coen Brothers. Here’s a look at a some of the better ones, including both Ridley Scott’s 1984 (and it’s updated 2003 version, along with the Hilary Clinton version from last year’s Presidential race).

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Everybody remembers the bigger name Coen Bros. regulars, such as John Turturro, Steve Buscemi, John Goodman, Frances McDormand, Billy Bob Thornton and now George Clooney. And of course, there are the one-shot stars, like Nicolas Cage, Gabriel Byrne, Jeff Bridges, William H. Macy, Catherine Zeta-Jones, Julianne Moore, Paul Newman, Albert Finney, Woody Harrelson, Tim Robbins and now Brad Pitt and John Malkovich. But who ever talks about Michael Lerner? He received an Oscar nomination for his supporting role in Barton Fink, yet he never seems to get the same kind of respect that Javier Bardem gets, and it’s not just because Bardem won the award for No Country for Old Men.

With their new film, Burn After Reading, the Coens have again recast some lesser known character actors that I hope get the recognition they deserve. Both Richard Jenkins and J.K. Simmons have previously appeared in the Coens’ films, but each has seriously risen in notability since their last collaboration with the filmmakers. Hopefully, they’ll continue to be cast by the brothers.

Obviously, all my favorite Coen Bros. actors can’t be in every Coen Bros. movie (especially since some of them are dead). And interestingly enough, the brothers’ next film, A Serious Man, is being cast with (so far) only actors they’ve never employed. So, I’d like to take a moment to acknowledge the less-recognized actors and actresses who have done tremendous work for Joel and Ethan, not so much in the hopes that they’ll be re-employed (some can’t be) but in the general interest of giving them some much-needed praise.

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Brad Pitt’s “gum-chewing, Gatorade-swilling, iPod addicted bubble brain” Chad character in the Coen Brothers film Burn After Reading ends up walking away with every scene he’s in, and as a result he’s the best thing about the movie. Which is not to mean that this a great movie. Far from it. It’s a mediocre Coen Brothers movie with a standout performance by Pitt.

His portrayal of a simple gym employee who gets sucked into international intrigue, serves as a counterpoint to the image of Pitt that we’ve seen in films like Babel and The Assassination of Jesse James by the Coward Robert Ford. It’s obviously not his first comedic role, but it’s definitely the most vapid role he’s played since Floyd in True Romance. We caught up with him in Toronto, and you can find out about Chad, what he’s working on next, and life with Angelina, just beyond the break.

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Fame. Money. Success. These are the accolades reserved for only the Hollywood elite, the great artists of the silver screen. Or not. Some adored filmmakers leave us scratching our heads. Paul and Kevin look at Ridley Scott’s latest, American Gangster, in light of his yet-again re-released classic Blade Runner. Does he belong in the pantheon of great gangster-epic directors or is he just an imitator? Karina questions whether the Coen brothers are anything more than competent genre directors. She calls Erica Rowell, author of The Brothers Grim: The Films of Ethan and Joel Coen, to discuss No Country for Old Men and other their other “masterpieces.”

 

 FilmCouch 46 [23:32m]: Play Now | Download

FilmCouch 46