Twitter, the popular micro-blogging service, has turned into a powerful tool in the hands of not only consumers but marketers of all stripes as well. Comcast, Paramount Pictures and a handful of others have all latched on to it as a way to communicate with customers, acting not only as a distribution platform but a conversation hub and customer service hub as well. Some of the biggest names in the social media marketing world are spending serious time brainstorming how to use Twitter for marketing, debating its usefulness and otherwise hashing out a series of best practices for utilizing the service.

Media outlets have also turned to Twitter for many of the same reasons. TV Guide, Fox News and even Spout have a presence there to, again, promote their content and, in some cases, even engage in a back-and-forth with readers.

But did you know that Darth Vader is twittering? How about Cobra Commander?

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