Piper at Lazy Eye Theater has started meme challenging bloggers to build a post around the infamous Dramatic Chipmunk clip, with the goal being to utilize the familiar viral video “in new and different ways but not in ways that might attract creepy middle-aged guys.” Alan at Burbanked answered this challenge by inserting the Chipmunk into a lesson on Lev Kuleshov’s Montage Effect. Kuleshov, a contemporary of Eisenstein, argued that shot order matters because each image in a film is imbued with meaning by the image that comes before it. So suddenly, the chipmunk’s drama makes sense–-”It’s as if that piping hot soup is just outside his reach.” More here.