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New Harry Potter Trailer is Epic. Today in Film Bloggery 04/17/09

Christopher Campbell
By Christopher Campbell posted 7 months ago
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It’s been a long time since I paid attention to any promotional materials related to a Harry Potter movie. After awhile, it had seemed the movies all look the same, at least in trailers, posters and other marketing tools. And since I stopped caring about both the books and the movies after Goblet of Fire (though Order of the Phoenix has admittedly been floating around the bottom of my Netflix queue since it was released to DVD), there really was no reason for me to bother with ads for whatever installment Warner Bros. is currently attempting to ram down my movie-blogging throat.

However, due to my job of keeping abreast of all that’s super-hot in the world of film (according to film blogs, at least), I was obligated to watch the latest trailer for this summer’s Harry Potter and the Half-Blood Prince. And I have to admit that it makes the new movie look incredibly epic. I feel like even if I had never seen a Harry Potter movie before, I’d still go see this, whether I went back and acquainted myself with the predecessors or not. Even more than exciting me with its percussion-heavy music and its promise of kissing scenes (aka “mild sensuality”), the trailer really impressed me with its turn-face on the usual trailer-pause technique, in which the cliche “It has begun” is replaced with “It’s over.”

After the jump, read what other bloggers are saying about this new spot:
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10 Films That Saved Their Franchise

10 Films That Saved Their Franchise

Christopher Campbell
By Christopher Campbell posted 8 months ago
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Though the third Fast and the Furious installment, Tokyo Drift, wasn’t a huge box office disappointment with its $63 million domestic gross, it was significantly less successful than its predecessors, The Fast and the Furious ($145 million) and 2 Fast 2 Furious ($127 million). A fourth film would normally see an even bigger drop in box office receipts, but next week’s Fast & Furious has a good chance of actually being the highest-grossing film in the series yet, due to the return of original cast members Paul Walker, Michelle Rodriguez, Jordanna Brewster and, most importantly, Vin Diesel.

With the expectation that Fast & Furious will be enough of a hit to save the franchise, we take a look at ten other films that similarly kept their respective series going, either because of an increase in profits or a surprising increase in quality, following one or many disappointing installments.
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