I really hope that the new trailer for I Hope They Serve Beer in Hellis playing ahead of prints of Julie & Juliathis weekend. After all, they’re both about bloggers-turned-authors-turned movie characters. The one problem might be that the audience for a foodie chick flick has less than 1% crossover with the audience for a lewd and misogynistic dude comedy. Of course, the only other appropriate placement for this spot is ahead of the similarly themed The Hangover, but that would surely just make this thing look even worse than it is.
Based on Tucker Max’s book of the same name, or at least one story from it, I Hope They Serve Beer in Hell will without a doubt be to Julie & Julia what How to Lose Friends and Alienate People was to The Devil Wears Prada. But at least How to Lose Friends featured Megan Fox, and it still couldn’t draw a crowd. So is there any hope for this? Considering how popular the trailer is on the web today, there may actually be some interest. Though we’re going to guess that after everyone has actually seen the trailer they’re not going to want to see the movie, even if they’re fans of Max’s “gonzo” tales of debauchery.
Check out other film blog responses after the jump: …Read more
I’ve always been a fan of the kind of reflexivity employed in Hollywood-set films and TV series where we get a glimpse of a title, a poster or even a trailer for a fake movie existing only in the world of the characters on the screen. Often these mock productions are spoofs or otherwise parodic in some way, and they provide great humor to the entertainment we’re watching. I’m not always a fan of these gags being used for viral marketing purposes, however, especially if the clips we see on the web are the same we end up seeing in the movie. It kind of ruins them for when they’re put into the context of the whole story. The whole practice also seems to be overdone nowadays. Between last year’s overload of mock films in Tropic Thunderand the failed attempt at using such marketing for How to Lose Friends and Alienate People, I think Hollywood should take a break from the self-parody for awhile.
Judd Apatow, who often uses viral marketing for his films, dropped his latest fake production on us this week, though it’s not for a fake film; it’s a double-edged look at the fake NBC series Yo Teach! And besides coming along after the concept has been done to death, it also seems to miss the point. While seemingly trying to come off as a parody of sitcoms, it actually looks like something a lot of people want to watch. As a Head of the Classfan growing up, I’m one of these people. As lame as the show is in concept, it’s pretty decent in execution. And it makes us kinda wish Jason Schwartzman — and Apatow — were back doing TV work rather than the depressing comedy that Funny People, for which this fake TV show was invented, threatens to be. These viral videos are basically a bullseye, just on the wrong target.
A great many other film bloggers would also like Yo Teach! to really exist. See the responses after the jump:
Lists of movies within movies are fairly common on the internet, enough that I now realize I need to finally see Bowfinger simply because I’ve counted about a million list makers in love with something titled “Chubby Rain.” And the lists are likely to keep on coming thanks to this week’s hot release, Tropic Thunder, which actually features two movies within (the Vietnam War film “Tropic Thunder” and the festival-winning making-of documentary “Rain of Madness”), as well as the upcoming How to Lose Friends and Alienate People, which has spawned a popular fake movie trailer for an NC-17 film titled “Mother Theresa: The Making of a Saint” (previewed above). Yet until someone makes a Wikipedia page for “List of Fictional Films,” these blogged and forumed lists are necessary to keep us movie fans remembering those non-existent movies we wish existed.
Narrowing down to ten seemed to be difficult — fictional films have been at least nominally been created for tons of films about filmmaking, otherwise reflexive films, sketch comedies, spoofs, etc. — until I realized that a lot of these films within films are appropriately nominal or trailer- or clip-sized gags and would in reality be terrible (imagine actually watching the entirety of“Asses of Fire” from South Park: Bigger, Longer & Uncut). Even “Je Vous Présente Paméla” (”Meet Pamela”) from Day for Night and the sci-fi film being made in 8½would probably be major disappointments in actuality if you expected from them the work of Truffaut and Fellini, respectively.
So, I went mostly with fictional films that would probably be bad, but would at least be amusingly bad — though I purposefully avoided fictional porns, including those from Boogie Nightsand The Big Lebowski, of which there are literally thousands:
We’ve had a bit of trouble getting this episode to go through the iTunes feed, so we hope this re-post will fix the problem. The original post, with episode description and embedded player, is here.
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I’ve always been a fan of the kind of reflexivity employed in Hollywood-set films and TV series where we get a glimpse of a title, a poster or even a trailer for a fake movie existing only in the world of the characters on the screen. Often these mock productions are spoofs or otherwise parodic in some way, and they provide great humor to the entertainment we’re watching. I’m not always a fan of these gags being used for viral marketing purposes, however, especially if the clips we see on the web are the same we end up seeing in the movie. It kind of ruins them for when they’re put into the context of the whole story. The whole practice also seems to be overdone nowadays. Between last year’s overload of mock films in Tropic Thunder and the failed attempt at using such marketing for How to Lose Friends and Alienate People, I think Hollywood should take a break from the self-parody for awhile.
