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10 Best Online Marketing Gimmicks

10 Best Online Marketing Gimmicks

Christopher Campbell
By Christopher Campbell posted 7 months ago
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Through one of the smartest film promotions I’ve seen in awhile, Disney has already sold 500,000 advance tickets to its little nature doc-for-kids, Earth, by promising to plant a tree for each audience member who pays to see the film during its first week (starting tomorrow and ending Tuesday, April 28). Never mind that all those people could just plant a tree themselves, and that families may ultimately be disappointed to find the movie is less focused than the ads would have them believe (the “three animal families” narrative is often abandoned for a broader look at the planet’s ecosystems) –– the fact that Disney managed to come up with such a successful marketing gimmick, and incentive, that has no necessary web-related elements is extremely commendable in these mostly viral-campaign-obsessed times.

Of course, there’s nothing at all wrong with online movie marketing, and it’s worth pointing to another new film opening this week, Obsessed, which has a fun little gimmick utilizing personalizing technology we’ve seen in plenty of prior viral promotional tools. It may not help save the planet, but we actually had more fun making this video, in which we made Ali Larter seem to be obsessed with SpoutBlog editor Karina Longworth, than we did watching Disney’s Earth. Then again, we at least saw the documentary, primarily because of its promotion, yet we probably won’t be seeing the very banal-looking Obsessed.

Ignoring whether or not they were successful, we picked ten other favorite viral gimmicks, many of which were more enjoyable than the movies they promoted:
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9 Best Performances from Stars Singing as Other Stars

9 Best Performances from Stars Singing as Other Stars

Christopher Campbell
By Christopher Campbell posted 12 months ago
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Who would you rather hear sing Etta James’ signature tunes, the real deal or Beyonce Knowles? If you prefer the latter, then you’ll want to see Cadillac Records and even buy the film’s soundtrack, both of which feature Beyonce performing a few of James’ songs, including a nearly spot-on copy of “At Last” (listen to it here). Other actors in the film (and on the soundtrack) who do their own singing while portraying legendary music artists include Jeffrey Wright (as Muddy Waters), Mos Def (Chuck Berry) and Columbus Short (Little Walter).

It’s a strange idea to pay tribute to a singer with a biopic or ensemble music historical and then replace that singer’s voice with another, more amateur vocalist. Yet Hollywood does it all the time and, surprisingly, the new performances usually turn out pretty good. Just listen to the following nine actors and actresses who managed to do justice to the artist they were portraying.
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Josh Brolin’s Oscar Chances: Are the Hurdles Too High?

Josh Brolin’s Oscar Chances: Are the Hurdles Too High?

Christopher Campbell
By Christopher Campbell posted 1 year ago
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It happened last year for Cate Blanchett. The actress starred in a biopic that critics ripped to shreds, a film that basically bombed at the (American) box office, and yet she managed to score a Best Actress nomination for her reprised performance as the titular monarch of Elizabeth: The Golden Age. Additionally, Blanchett earned another nomination for Best Supporting Actress the same year, for her portrayal of Bob Dylan in I’m Not There. Now Josh Brolin could achieve a similar feat this year, not just by earning separate nominations for playing the titular president of W. and portraying politician-turned-assassin Dan White in Milk, but also by overcoming the difficulty of earning recognition in a lead category for a film that otherwise is not very well regarded. Are Brolin’s hurdles higher than Blanchett’s, though? With all the praise he’s received for W., he’s still far from being considered a sure thing candidate, regardless of his worthiness or the Academy’s history of oftentimes ignoring the critics and the grosses when nominating dependable, standout actors.

And boy, does Brolin stand out. …Read more

Foxy Box Office. Trade Roughage 10/20/08

Christopher Campbell
By Christopher Campbell posted 1 year ago
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  • Fox was the bread in a Chihuahua sandwich this weekend, as estimates place the studio’s two new releases at #1 and #3 on the box office chart. 20th Century Fox’s Max Payne made $18 million while Fox Searchlight’s The Secret Life of Bees earned just over $11 million, which was very, very close to Beverly Hills Chihuahua’s second-placing $11.2 million. Coming in fourth place, which in terms of the sandwich metaphor makes it a pickle, was Oliver Stone’s W. with a close $10.6 million. The discarded turkey, meanwhile, was Sex Drive, which placed ninth with only $3.6 million.
  • Not enough of a turkey, however, that the Sex Drive writing-directing team of John Morris and Sean Anders couldn’t make a deal for their next project, a college comedy about an accidental father.
  • Citing creative differences, Hugh Grant has exited the movie biz-set romantic comedy Lost for Words, which would have seen him play opposite Ziyi Zhang as an actor who falls for his director despite a language barrier. Now hopes of a life-imitates-art romance between Grant and Danish director Susanne Bier have been shattered.
  • Killer Films is producing a movie involving the 1944 meeting of Beat poets Allen Ginsberg, William S. Burroughs and Jack Keroac. Too bad David Cross, who hilariously portrayed Ginsberg in Killer’s I’m Not There is probably too old to reprise the role.
  • I’m still waiting for the day a remake of Troop Beverly Hills is announced, but for now the similar-sounding Tough Cookies will just have to suffice. The family film will be about a deadbeat dad who leads an unconventional group of girl scouts, who compete against snobbish rivals at the National Scout Rally.

10 Actresses Who’d Be Great as Catwoman

Christopher Campbell
By Christopher Campbell posted 1 year ago
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It’s funny how out of control a rumor can spin on the web. The Angelina Jolie as Catwoman “news” has to be at the top of the list of most reported unconfirmed rumors ever. And it’s sad that it’s not actually true, because after seeing Jolie in the dominatrix outfit she wears at the beginning of Mr. and Mrs. Smith, I’d be perfectly fine seeing her wear another tight black costume for a possible third Christopher Nolan-directed Batman movie.

But who instead could play the part, if Jolie is indeed not interested, or not even offered the role (or, obviously, if Catwoman is not in the movie, as screenwriter David Goyer has apparently hinted)? One theory says that Maggie Gyllenhaal will return in the follow-up to The Dark Knight, this time donning a catsuit (Graeme at io9 strongly disputes the idea). Another terrible suggestion is to cast the too-cute Zooey Deschanel as the villainess. A far more interesting recommendation, from Catherine Bray, is Tilda Swinton. But I think the character needs to be a little sexier. Plus, I want to dismiss Bray’s idea on the principle that it’s included in the DenOfGeek list, which consists mostly of the usual hot young actress ideas that probably get thrown around for every casting decision like this.

I’m actually shocked that Eva Green wasn’t anyone’s pick, as she’s one of those hot young actresses, and she’s done the “good and bad at the same time” thing in Casino Royale. She was even part of my list until a better candidate edged her out, mostly on the idea that we don’t need to see her replay Vesper Lynd in a Catwoman costume. So, who did make the cut? Check out my 10 favorites, in descending order, after the jump:

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BlogNosh 02/08/08

Karina Longworth
By Karina Longworth posted 1 year ago
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downward_spiral_2_b.jpg

  • Surfer Girl devotes two posts to the meme that there may be an “interactive There Will Be Blood milkshake drinking” game in the works. I think the Juno game meme was the final straw––I think I have finally, fully slipped into a state in which the ironic walls have closed in so tight that I can no longer even tell when I’m being fucked with. Via Scanners.
  • Maybe I’m Not There would have worked better if more of Todd Haynes’ collaborators actually cared about Bob Dylan. Says Stephen Malkmus, who recorded several Dylan songs that appear in the movie, “I was more into Creedence Clearwater Revival…Dylan was a punk-rock guy and his records are undeniably genius. But you don’t know what’s going to speak to you, and his music didn’t for me.”
  • Chris Thilk approves of the poster for Fool’s Gold. I think. “[T]his poster is good at selling the movie based on the personalities (and breasts) of the two actors involved. Get them smiling at each other, turn them a shade of yellow that’s only slightly removed from the residents of Springfield, hint at a tropical location by putting water in the background and you’re finished.”
  • Brit Withey of Denver Film Festival fame has surprising news from the Berlinale: “…you can no longer smoke anywhere. I’m fine with this in the United States and I knew it was coming in France…but Berlin? Christ…”

Heath Ledger Found Dead

Karina Longworth
By Karina Longworth posted 1 year ago
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38_heath_ledger.jpgThe NY Times and CNN are reporting that Heath Ledger was found dead this afternoon in a Soho apartment. According to this NY Times blog post, a housekeeper let a masseuse into the apartment for an appointment, and when they knocked on his bedroom door and there was no response, they went in and found him unconscious. Unnamed pills were allegedly found near the body.

Ledger, of course, was one of the Bob Dylans in Todd Haynes’ I’m Not There; he also stars as the Joker in this summer’s eagerly anticipated Batman sequel, The Dark Knight. He recently split with Michelle Williams, with whom he had a child.

More details as they come in.

UPDATE: In the comments, Chris wonders if Ledger was finished shooting The Imaginarium Of Dr. Parnassus with Terry Gilliam. According to this CBS story, filming was still in progress.

UPDATE 5:15 EST: The NY Times blog post linked above has been updated to say that Ledger was found in an apartment owned by Mary-Kate Olsen. Both STAR and TMZ are referring to the apartment as belonging to Ledger. Olsen has a high-profile cameo in The Wackness, which premiered this weekend to wildly mixed reviews at Sundance.

UPDATE 5:29 EST: NYT is now using the word “suicide.” TMZ apparently has a spy close to the scene who says the medical examiner is on the way. In their typically classy fashion, they’re running with the headline, “Ledger Death Bed Strewn With Pills.”

UPDATE 5:45 EST: TMZ is now reporting essentially the opposite of the NY Times. The AOL-owned gossip site says that Ledger, a recovering addict, accidentally overdosed in an apartment that “was not owned by Mary-Kate Olsen or related to her in any way.”

BlogNosh 01/15/08

Karina Longworth
By Karina Longworth posted 1 year ago
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  • Nikal Saval has an admittedly cranky but masterful takedown of I’m Not There at N + 1. Calling Todd Haynes’ pastiche the Worst Movie of 2007, Saval scratches particularly aggressively at Haynes’ habitual referencing and naked larceny: “Haynes is drowning in his film school education, just as his audience is drowning in allusions, and not a single original idea floats by to rescue him or us.”
  • I still haven’t received my copy of Berlin Alexanderplatz (I know you’re concerned; right now, it looks like the problem is with UPS and not Amazon, and I’m working on it), so I’m going to avoid Ed Howard’s episode-by-episode recap of Fassbinder’s series, for the time being. Via The House Next Door.
  • Erin at Steady Diet of Film has a helpful translation of what Jason Reitman, John Sayles, Adam Shankman and Joe Wright were REALLY saying on a recent episode of Sunday Morning Shootout. Useful information gleaned: Reitman, who “hates going to awards shows because he has to stop dressing like he’s homeless,” has a masterful death stare, but Sayles is not impressed.
  • Lots to report today on the Berlinale front, including the news that Martin Scorsese’s long-delayed Rolling Stones doc Shine A Light will finally make its premiere at the festival–and on opening night, no less. David Hudson has two roundups.

National Treasure: Smarter than I’m Not There?

Karina Longworth
By Karina Longworth posted 1 year ago
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“My colleagues, students, and wife think I’m nuts to like National Treasure,” admits master film historian David Bordwell. He then launches into an extremely compelling defense of why the Jerry Bruckheimer franchise is “more informative about American history than Fahrenheit 9/11. More brain-teasing, and far more enjoyable, than I’m Not There,” and, perhaps most crucially, evidence that Bruckheimer is “the most astute producer now working in Hollywood.”

Of course, I enjoy the dig at I’m Not There, but the whole post is worth a read, if only for the novelty of watching an academic explain why a “dumb” Hollywood movie is a lot smarter than knee-jerk critical cynicism would lead us to believe.

New York Film Critics Circle Blind Items

Karina Longworth
By Karina Longworth posted 1 year ago
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At The Envelope, Tom O’Neil has a no-names-named recap of what went on at yesterday’s New York Film Critics Circle vote. First: the inside story on I’m Not There’s aforementioned non-showing:

I’m Not There did surprisingly well in many top races today. It didn’t win any awards, but it came in third place for best picture after champ No Country for Old Men and runner-up There Will Be Blood. Ditto for its helmer Todd Haynes, who placed third in the directors’ lineup behind the winning Coen brothers and second-placed Paul Thomas Anderson…In the supporting-actress race, Cate Blanchett came in second place.

I don’t know how “surprising” that really is, considering that three of the critics in the room are on the record as giving the film a score of 90 or higher. I think the only surprise is that the staunchest suckers for Haynes’ soulless scrapbook schtick defenders of the film actually let it leave the room without a single honor, and apparently without a fight. But let’s move on…

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Harvey Weinstein: Resigned to Death, or Hiding?

Karina Longworth
By Karina Longworth posted 1 year ago
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Amy Ryan has snagged at least five awards in the past four business days (I lost count after the NBR, New York critics, LA critics, DC critics and San Francisco critics) for her work in Ben Affleck’s Gone Baby Gone, and has thus usurped Cate Blanchett as the presumptive frontrunner in the Best Supporting Actress Oscar race. This is, to me, a fairly shocking turn of events, and judging by the noise it’s creating amongst Oscar bloggers, I’m not totally alone in my surprise.

It doesn’t help that Todd Haynes’ I’m Not There––the film that prompted Harvey Weinstein to promise to shoot himself if it didn’t net Blanchett an Oscar nomination––has been all but shut out of the critical derby thus far. I was particularly surprised to see the film earn nary a nod from the New York Film Critics Circle–it certainly has no shortage of local, effusive defenders. And yet, the film has sort of slunk into the shadows of the season. Putting Harvey’s silly, trigger-happy bravado aside, it’s no secret that The Weinstein Company is hurting for hits, and so far, There is part of the problem; still on less than 150 screens and consistently dropping 30% from weekend to weekend, I don’t see how the distributor will be able to justify any kind of expansion unless there’s a major, major reversal in awards momentum.

The question is: where’s the loudest man in pseudo-indie distribution when his films really need him?

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No End in Sight: Trade Roughage 12/03/07

Karina Longworth
By Karina Longworth posted 1 year ago
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  • wgastrike.pngSunday night strike stories: According to Carl DiOrio at The Hollywood Reporter, “The WGA will respond to studio reps’ latest contract proposal on new-media pay by advancing its own new proposals.” Though DiOrio admits that “the simple fact is that nobody knows where this roller-coaster ride of collective bargaining will end,” his is still the glass half-full take compared to Variety’s take. Dave McNary says that while the WGA has been surprisingly lenient in the past few days about allowing writers to work on benefits and awards shows, “Optimism for a quick resolution as negotiations resume Tuesday has faded to nearly nonexistent.”
  • With Enchanted expectedly taking the number one spot at the overall box office for the second week in a row, the real story this weekend is in the specialty market. The Savages opened to the best per-screen average of the week, with $38,280 in each of its five locations; The Diving Bell and the Butterfly opened to $85,300 across three screens, making it Julian Schnabel’s most impressive opening to date; and I’m Not There dropped a respectable 33% whilst expanding to 138 screens. To their credit, this time Variety managed to report it without being totally condescending.
  • Deals: Ridley Scott will direct a Gucci family biopic for Fox 2000; Variety confirms fanboy whispers that Christian Bale is “closing in on the role of John Connor in Warner Bros.’ reboot of the Terminator franchise.”

New in Theaters: Diving Bell, Savages

Karina Longworth
By Karina Longworth posted 2 years ago
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We didn’t do a New in Theaters last week, and many Thanksgiving releases are expanding this weekend, so this is basically a recap of every film we’ve reviewed that’s been released in the past two weeks.

  • The Diving Bell and the Butterfly: Paul was “blown away” by Julian Schnabel’s latest at Telluride; at NYFF, Karina called the film “an almost excessively beautiful aestheticization of misery [that's] often a little too good at conveying Baudy’s isolation within his own head.” Check out today’s podcast, which includes an interview with Schnabel from Telluride, and an argument between Karina and Paul.
  • The Savages: At Telluride, Paul called Tamara Jenkin’s long-awaited feature follow-up to Slums of Beverly Hills “a really rich movie, full of dark humor you have to develop when things aren’t funny.”
  • Starting Out in the Evening: Karina caught Andrew Wagner’s second feature in Denver and had this to say: “[Evening] unfolds in comfortably-worn indie drama territory: New York academics and struggling artists collide cross generations, their almost complete lack of self-awareness failing to keep them from brutally criticizing and actively manipulating one another…but Lauren Ambrose and Frank Langella make each moment on that path feel startlingly real.”
  • I’m Not There: Kevin saw it and loved it at Telluride; Karina saw it at NYFF and, um, didn’t. Also check out Kevin’s interview with Haynes here, and audio from Haynes’ NYFF press conference here.
  • Protagonist: Guest SpoutBlogger Pamela Cohn on Jessica Yu’s experimental tackling of Euripedes: “Juxtaposing live interviews with four different male characters, and using archival footage of their lives intercut with highly-stylized scenes of puppets reciting Euripides‘ in the original Greek acting out the tragedies being narrated on-screen, Yu orchestrates a provocative and deeply-thoughtful chorus based on the structure of a Greek tragedy…yes, it is quite challenging to watch, but far from boring.”

Slippery Stats: Trade Roughage 11/26/07

Karina Longworth
By Karina Longworth posted 2 years ago
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  • A survey conducted by Variety found that, with a resolution to the writers strike still indeterminate, the WGA is so far winning the war of public opinion. “[M]ore than two-thirds of respondents agreed that the scribes are being ‘more honest and forthright’ than the majors in their discussion of the key issues,” Cynthia Littleton writes. Though 61% of all respondents agreed that the strike was “necessary,” the writers have wildly varying degrees of support among other Hollywood unions. 47% of IATSE members polled categorized the strike as “tactically a mistake”; only 15% of SAG felt the same. You can download a PDF of the full survey at the above link.
  • Meanwhile, talks are set to resume this morning. The Hollywood Reporter has a primer on where the issues stand.
  • Box office: Enchanted made $50 million this weekend, This Christmas’ counter-programming gambit was good for $27 million on half as many screens, while August Rush and Love in the Time of Cholera disappointed.
  • More interesting: Andrew Wagner’s Starting Out in the Evening opened to double the per-screen average of Todd Haynes’ I’m Not There. Variety spun this news under the headline, “Are art films out of touch?” In the other box office story linked above, the same publication allowed Bob Weinstein to get away with characterizing The Mist’s 8th-place opening as “a base hit.” I’m not saying Variety’s bashing the rest of the market with broad generalizations in order to let The Weinstein Curse continue on unmarked upon, but…okay, that’s exactly what I’m saying.

Another persona for I’M NOT THERE: corporate shill

Kevin Buist
By Kevin Buist posted 2 years ago
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Todd Haynes new Bob Dylan biopic I’m Not There comes out in a few weeks. In case you haven’t heard the schtick, Dylan’s multiple personas are played by different actors, including Heath Ledger, Christian Bale, Richard Gere and Cate Blanchett, among others.

I saw the film at the Telluride Film Festival and totally loved it. I also got a chance to have a chat with director and all-around nice guy Todd Haynes. Karina didn’t think so much of it.

I was a nominal Dylan fan in college, but the film made me fall in love with the man again. My renewed affections for Dylan were called into serious question however, when I stumbled upon the above video on the YouTube homepage. I know Dylan has been many things over the years, but corporate shill for GM? Come on!

As I thought about it more, I started to realize that maybe I missed the point of Haynes’ film…

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