Both a huge party and something of a petri dish of American independent creativity, SXSW is steadily becoming an invaluable stop on the festival circuit. The Austin festival is also the forerunner of a whole slew of American festivals that are proud to be far from New York and LA, and more importantly, far from Park City. So it’s no surprise that the festival would break even more ground in the decentralization of the independent film experience. This year, SXSW and IFC have teamed to offer five films on-demand via IFC Festival Direct, allowing viewers at home to see festival premieres on the same day the play for Austin audiences.
For a midwesterner such as myself, this is tremendously good news. The elephant in the room when talking about any artwork is always access. Who is it for, and who can actually see it? For many, entering the current discussion surrounding independent film is simply an economic impossibility. SXSW is very friendly toward the average-Joe or Jane attendee, especially compared to many other festivals, but a plane ticket and a pass are still a serious expense. It would be easy for the festival organizers to pay lip service to the idea of creating an event for more than just the elite, and then do nothing about it. Instead, they deserve a tremendous amount of credit for actively attempting to engage people who want to attend the festival, but can’t.
That said, the “festival at home” experience is far from flawless. Despite the fact that I’m pretty close to the ideal candidate for this type of thing, I don’t have the right kind of cable package required to see on-demand movies. I’ve often considered anteing up for better cable just for IFC, but for the most part a high-speed internet connection and Netflix subscription keep me occupied, and they are a big enough chunk of my monthly budget. So while audiences can technically watch these festival films anywhere, there’s still a large barrier to access, and it still comes down to cost. So I spent the weekend calling up friends, interviewing them about what kind of cable they have, then sheepishly asking if I could invite myself over to watch a few movies. Luckily, I have gracious friends.












Now that we know, 
As I type this from my living room/office in Long Island City, on the Southeastern tip of Queens, through the window I’ve got a prime view of the luxury real estate company setting up shop in the abandoned paper factory immediately across the street. Yesterday, they boarded up the upper windows and hung signs; today, they’ve parked three pedicabs with their logo on the sidewalk–because buyers who have been priced out of the Manhattan condo market are apparently so humbled by the experience that they couldn’t bear to walk a block and half from the sales office to the property.
