There isn’t much to say about this new Cloverfield spot, except to point out that New Year’s Rockin’ Eve isn’t the best place to premiere a trailer, in my opinion. I guess part of the target demo is sci-fi geeks without friends, a date or a party to attend, but then those geeks are probably doing something better than watching Ryan Seacrest ring in 2008 in Times Square. Sure, millions of TVs likely were tuned to Rockin’ Eve around the 11:50-12:01 mark, but it’s not as though the ball drop is like the Super Bowl. Most of us have the show on mute, because we’d rather listen to our dance music and our popping corks and our bubbly bubbling … and obviously our own shouting of the countdown, and so certainly missed any commercials.

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