On Friday, Danny Leigh at the Guardian linked to and excerpted from my post about Brawndo, the fictional scourge of mankind from Idiocracy, which Fox has allegedly inked a deal to produce as a real-life energy drink. Admittedly, the story does seem a little too future-world-y, irony-oblivious, Baudrillard-rolling-in-his-grave-y to take at face value, and the [...]