On Monday night, The Hollywood Reporter published a story questioning Focus Features’ marketing plan for Milk, Gus Van Sant’s biopic on the country’s first openly gay elected official who was famously assassinated by a colleague in the late 70s. The story suggested that by “keeping its awards contender out of fall fests and heavily restricting media screenings,” the studio is deliberately trying to avoid any kind of partisan publicity (positive or negative) that could damage the film from reaching a mainstream audience.
Focus chief James Schamus was, apparently, pretty upset by the story, particularly considering that it was timed to hit the web just under 24 hours before Milk’s premiere, a benefit screening at the Castro Theater in San Francisco. He’s written a letter to the editor of THR, which Eugene Hernandez posted on his blog last night before the Milk screening. The gist: Milk wasn’t ready in time for fall festivals, they don’t have enough prints yet to do widespread screening but they will, the entire internet has been going batshit crazy for the trailer (”probably the most inspiring piece of movie marketing about genuine (as well as out) politics ever created”) for over a month, and not only has Focus not avoided political attention but they’ve bought tons of ad space on The Huffington Post and NPR.
If the issue was whether or not Focus is actively trying to create “noise” around Milk, then Schamus’ defense seems solid enough to lead to the conclusion that THR got that part of the story wrong. But the issue might not be the quantity of noise, but the brand of noise.










Pamela McClintock at Variety
Oh, good: Indiana Jones and the Dorian Grey-ing of Harrison Ford Into Shia LaBouf will premiere at Cannes! Maybe. No one’s seen the thing yet, but 
