I’ve always been a fan of the kind of reflexivity employed in Hollywood-set films and TV series where we get a glimpse of a title, a poster or even a trailer for a fake movie existing only in the world of the characters on the screen. Often these mock productions are spoofs or otherwise parodic in some way, and they provide great humor to the entertainment we’re watching. I’m not always a fan of these gags being used for viral marketing purposes, however, especially if the clips we see on the web are the same we end up seeing in the movie. It kind of ruins them for when they’re put into the context of the whole story. The whole practice also seems to be overdone nowadays. Between last year’s overload of mock films in Tropic Thunder and the failed attempt at using such marketing for How to Lose Friends and Alienate People, I think Hollywood should take a break from the self-parody for awhile.

Judd Apatow, who often uses viral marketing for his films, dropped his latest fake production on us this week, though it’s not for a fake film; it’s a double-edged look at the fake NBC series Yo Teach! And besides coming along after the concept has been done to death, it also seems to miss the point. While seemingly trying to come off as a parody of sitcoms, it actually looks like something a lot of people want to watch. As a Head of the Class fan growing up, I’m one of these people. As lame as the show is in concept, it’s pretty decent in execution. And it makes us kinda wish Jason Schwartzman — and Apatow — were back doing TV work rather than the depressing comedy that Funny People, for which this fake TV show was invented, threatens to be. These viral videos are basically a bullseye, just on the wrong target.

A great many other film bloggers would also like Yo Teach! to really exist. See the responses after the jump:

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To skip straight to images and audio from the NYFF press conference for The Darjeeling Limited, click the “Read More” link at the bottom of the page.

The plot of Wes Anderson’s fifth feature concerns the misadventures of Jack, Francis and Peter, three 30-something brothers who gather on a train in India. It’s been twelve months since they last met, at their father’s funeral. They’ve been brought together by Francis (Owen Wilson), who, in the intervening year, almost killed himself in a motorcycle accident; he arrives on the train with his head bandaged like he’s had a lobotomy. Jack (Jason Schwartzman) is fresh off a self-destructive tryst in a Paris hotel room with an ex-girlfriend; he’s grown a George Harrison mustache but walks around barefoot, like Paul McCartney on the cover of Abbey Road. Peter is about to be a dad for the first time; he insists on wearing his late father’s prescription sunglasses, even though they give him tension headaches.

All three are heavily medicated, trading black market Indian opiates at the dinner table before soup is served. Francis first tells Peter and Jack that they’re in India to reestablish their brotherly bonds by visiting a number of “spiritual places,” an itinerary which has Jack planning to jet off to Italy at the first snag. Francis then reveals that they’re actually on their way to find their mother, who is living in a convent in the Himalayas and who, for reasons unknown, failed to show up at their father’s funeral.

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