This week is proving to be a monumental moment for failed movie marketing campaigns. Over at Deadline Hollywood Daily, Nikki Finke shares an insider’s look at the blunder of Summit’s Bandslam campaign, which is being blamed for the movie’s dreadfully disappointing bow. Meanwhile there’s the apparent mistake of Fox’s Avatar promotion, in which “overwhelming response” caused the film’s site to crash while people attempted to get free “Avatar Day” tickets for this Friday (we think it was all a ploy to attract more interest from markets where there’s actually little response and awareness, such as Denver). Throw in some spoiler spewing from The Time Traveler’s Wife’s Rachel McAdams, and it’s clear we’re seeing some terrible mishandling of film promotion lately.
The fact that District 9 did so well with its advertising and buzz only makes the blunders of this week seem that much worse. Plenty of reports around the web this week highlighted the contrast between the campaigns and performance of D9 and Bandslam (some people have also been contrasting the latter with The Ugly Truth’s marketing). But will the mistakes cause Hollywood to do better? Looking back at some past marketing errors, we can only assume not. Check out some of the worst movie marketing blunders (including one for a film yet to come out) after the jump.
…Read more
Just as Nikki Finke “TOLDJA” almost four months ago, Oscar-nominee Natalie Portman has been tapped for Marvel’s Thor, in which she’ll play love interest to the Norse god-turned-superhero. No stranger to comic book adaptations nor to reworkings of Scandinavian properties, the actress will play “Jane Foster,” a nurse who becomes Thor’s love interest when the “powerful but arrogant warrior” is banished to Earth by his fellow Asgardians. So far, Portman remains the sole household name cast in the movie, which stars Chris Hemsworth as the title hero, Tom Hiddleston as the villainous Loki and Brian Blessed as Thor’s father, Odin. Fellow Oscar-nominee Kenneth Branagh is directing.
The former child actress follows in the tradition of well-known but questionably talented starlets playing uninteresting love interests in comic book adaptations: Kim Basinger in Batman; Katie Holmes in Batman Begins; Maggie Gyllenhaal in The Dark Knight; Kirsten Dunst in the Spider-Man movies; and Gwyneth Paltrow in Iron Man. To me, Portman seems like a cross between the last two actresses. She’s done the “manic pixie dream girl” thing like Dunst, but she’s a little more high class, a la Paltrow. Marvel claims they’re updating the Foster character for the film, which is good considering few comic enthusiasts even know or care much about her, but it still seems likely Portman may actually have less to do in this movie than she did in The Darjeeling Limited (not including the Hotel Chevalier prologue).
Personally, I think Branagh should have hired Maia Brewton for the role, especially now that people are re-watching Parker Lewis Can’t Lose on DVD. Sure, she hasn’t been around in awhile, and it would be stunt casting, but I always prefer stunt casting to bad casting.
Check out some other film blog responses to the casting after the jump:
…Read more
A new Zooey Deschanel movie came out last weekend. But is it the one where she plays a “Manic Pixie Dream Girl” opposite Paul Dano or the one where she plays a “Manic Pixie Dream Girl” opposite Joseph Gordon-Levitt? It’s the former, and it’s called Gigantic, which is also not to be confused with this coming week’s new DVD release, Yes Man, in which she plays a “Manic Pixie Dream Girl” opposite Jim Carrey.
Sure, Deschanel has range and talent (see this fan-made montage of some of her more varied performances), but she also has a certain repetitive nature to her characters. And this “Manic Pixie Dream Girl” nature became all the more confusing recently when trailers for Gigantic and (500) Days of Summer (the Gordon-Levitt one, which is actually her second romantic pairing with the actor) appeared online around the same time. Maybe instead of worrying about people confusing her for Katy Perry, the actress should worry more about people confusing her characters and films for each other.
Or, maybe not. Plenty of us can’t get enough of Deschanel’s quirky, free-spirited performances. In his Yes Man review, Roger Ebert noted that two critics proposed marriage to the character at the end of the film. We wouldn’t go that far, but we have crushed on the actress since All the Real Girls and haven’t yet gotten sick of her or her similar, typecast roles. In fact, to us, the problem is not that indie films too often employ the MPDG character; it’s that they don’t cast Deschanel for every such part. So, instead of wishing she’d broaden her career to include other types of characters (it didn’t work well for her with The Happening, after all), we’ve selected ten MPDG characters that she should have additionally played.
…Read more
Are you one of the many sci-fi and comic book geeks who’d be more interested in Push were it not for Dakota Fanning? Sure, the precocious child star is now a teen actress (she’s about to turn 15), yet that probably makes you even more worried about her appearance in the movie. But what can you do? She’s literally everywhere this week – voicing the title character in the animated Coraline and starring in two new video releases, Hounddog and The Secret Life of Bees, both of which were released Tuesday. In the tradition of child actors continuing careers into adolescence, it’s only a matter of time before she ruins a movie that would have been better without her.
We’ll have to wait until this weekend to see if that time is now, with Push, but in the meantime let’s take a look at some of the past offenders in this tradition. Most of the following former child actors (our definition: actors that began their career below the age of 13) have done great things in their adulthood, but each has done at least one film that could have been better without him or her. You may disagree with some of these picks, and you may think we’ve forgotten some (was Christian Bale really the worst part of The Dark Knight? did Mary-Kate Olsen’s disturbing kiss with Ben Kingsley take away from The Wackness?), so do share your own thoughts on former child stars below. We just ask that you keep your comments somewhat tasteful and law-abiding.
…Read more
Pamela McClintock at Variety
