AdLand points to this print ad, purchased by Turner Classic Movies, which backhandedly “supports” the striking writers. A mock-up of a crumpled screenplay cover page, the ad encourages striking screenwriters to “keep it up” because, “After all, the greatest movies have already been written.”

It’s only surprising that TCM, a brand built on heavy fetishism of the old studio system, would so blatantly taunt the WGA, in that it’s a surprise to see ANYONE express an AMPTP-sympathetic position these days. But the ad has sparked an interesting conversation over at LAist. Of course, the ad is condescending. But is it actually more sinister than that?

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