Walden Media is planning a huge blitz to promote their fall Bill Murray starrer City of Ember at ComicCon. The current plan is to “re-create the mythical city depicted in the film on a private two-car train that will transport 25 members of the media on a 2½-hour journey to the convention’s San Diego locale,” accompanied by the film’s director, screenwriter and producer.- Expect to be inundated with “Hulk Smash!” headlines on come Monday morning. Variety kindly suggests that The Happening “will likely play like a traditional horror film rather than a broad summer title”––read: $20 million opening––leaving the by all accounts imperfect but not that bad Hulk to reel in mid-five figures.
- Sony Pictures Classics, the only studio other tha IFC to seriously stock their shelves last month at Cannes, has announced another acquisition: Palme D’or winner The Class.
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