When I first went to Comic-Con, almost a decade ago, it was purely as a girlfriend. My then-love interest and I had gone to our respective home towns for the summer, and one day he called and asked for my measurements––he was making me an Uhura dress.
I understood then that part of my job at Comic-Con was partially to avoid saying anything too cynical or aggressive to his friends from back home (including the girlfriend of his best friend, who went every year in full Slave Leia regalia). But mainly, my job was to look good. I was young, and I went along with it because I was flattered that anyone would actually want to put me on display. Still, I wasn’t exactly looking forward to it, and if memory serves, I wasn’t very good at it. I am a girl of varied talents, but that summer I learned that being passive, high-concept arm candy doesn’t make use of any of them.
Which is not to say that I had a terrible time; when we got to San Diego, I ditched the boyfriend and found my own niche. I remember there being a fair number of a girlfriends, floating around at various levels of excitement or reluctance, but there were also women who were there because they were active members of one of the communities represented, either as educated consumers or as makers, or both, and across generations, they seemed to be talking to one another. My memory could be fuzzy, but I don’t remember a single booth babe. I do remember a lot of preteens in Sailor Moon suits, but that’s another matter.
But blah, blah, blah — times change. From 2000 to 2007, Comic-Con attendance tripled. Studios started to swoop in in earnest around 2001, after X-Men and the ascendancy of sites like Ain’t it Cool taught them the power of the permanent adolescent male market. As long as we’re on the subject of adolescence, if my experience at Comic-Con 2008 is any indication, the options for young girls here have, on the surface, become quite a bit more varied than the either/or between mannequin and active consumer/producer; at the same time, most of these new options seem to amount to little more than one side of that old binary split.
