Marketing | SpoutBlog

SATC Makes For Better Sex In The Suburbs?

June 5, 2008 – 5:03 pm

The first of probably many violations of my vow to no longer talk about SATC. But at least I found a way to be nice about it! Sort of!

By Karina Longworth | Posted in Film marketing and distribution | Comments (0)

War Inc. Begets Further Critical Backlash

June 2, 2008 – 3:49 pm

Pay no attention to film critics who want to stifle anti-corporate, anti-Hollywood subversion! Instead, pay attention to … um … Vanity Fair?

By Karina Longworth | Posted in Film marketing and distribution | Comments (0)

Sex and the City Counter-Programming: Saving Boyfriends

May 29, 2008 – 3:35 pm

First of all, I don’t know what kind of girl out there thinks it’s a good idea to drag their boyfriend to see Sex and the City. If you have no female friends to accompany you on such a journey, chances are you’re not the type of broad who’s really going to get anything out [...]

By Karina Longworth | Posted in Film marketing and distribution | Comments (2)

Sex and the Angelika

May 12, 2008 – 2:15 pm

The theater chain gets in on the farcical SEX AND THE CITY promo racket.

By Karina Longworth | Posted in Film marketing and distribution | Comments (1)

Speed Racer’s Suggestion: BlogNosh 05/06/08

May 6, 2008 – 4:06 pm

At the Risky Biz blog, Steven Zeitchik accuses the Wachowskis of “insidious” product placement in Speed Racer, altering the design of Speed’s helmet and the Mach 5 to subliminally invoke corporate partner McDonalds. “It may not be brand placement. It’s something much newer and trickier: brand suggestion.”
FILMMAKER Magazine’s website has published the essay by David [...]

By Karina Longworth | Posted in Community, Film marketing and distribution | Comments (1)

The Focus-Grouped Doc

April 21, 2008 – 2:13 pm

Distributors are starting to test screen documentaries. Is this a sign that studios are taking the commercial potential of non-fiction film more seriously, or is it just a waste of time?

By Karina Longworth | Posted in Documentary | Comments (1)

Sarah Marshall Marketing Backlash

March 26, 2008 – 2:20 pm

Does FORGETTING SARAH MARSHALL’s annoying marketing campaign a sign that “viral” marketing has taken a turn for the boring? Or is the bloggy rage it’s inspiring just another hint that the bloom is somewhat off the Apatow rose?

By Karina Longworth | Posted in Film marketing and distribution | Comments (6)