Stuart Elliot at the New York Times reports on some of the many branding deals New Line has arranged to cross-promote the upcoming Sex and the City movie. There are basically two types of deals being made. On the high end, the producers of the film have inserted luxury brands into the narrative, based on what the actual characters might consume; Mercedes-Benz, for instance, has created a special limo for Mr. Big and a giant SUV for Samantha (insert penis substitute joke here). But then there’s a passel of more plebian-oriented brands looking to siphon some SATC cred to sell their products to the film’s target audience. Which is, apparently, suburban moms who tend to have a little too much too drink at faux-upscale family restaurants. Behold:

When it comes to products helping to promote the coming film based on the popular TV series Sex and the City, it seems the sky is the limit. Better make that the Skyy is the limit, as in Skyy vodka, which is being named the “official spirits sponsor” for the movie. Among the tie-ins are drinks made with Skyy to be served at Houlihan’s restaurants and named after characters like Carrie, Samantha and Mr. Big.

Well, at least New Line (or whatever corporate faction is handling these deals at this point) seems to understand a good half of their audience. Let’s just assume The Mr. Big cocktail recipe will make it to the gay bar circuit on its own and sweep up the other half.