Mike-judge | SpoutBlog

The Truth About Brawndo

May 5, 2008 – 9:45 am

Late last year, we had a lot of questions about Brawndo, the fake sports drink from Mike Judge’s Idiocracy, made real by a company called Omni Consumer Products. Among those questions: Why would FOX throw their support behind the drinkable spinoff of a film they were barely willing to release? Is Omni Consumer Products, the [...]

By Karina Longworth | Posted in Film marketing and distribution | Comments (4)

Baby Boom: Trade Roughage 04/28/08

April 28, 2008 – 9:07 am

BABY MAMA makes money, THE PLEASURE OF BEING ROBBED edges towards a deal, and Mike Judge reverts to the realm of past success.

Brawndo: Real Product, or Elaborate ROBOCOP Joke?

December 10, 2007 – 9:33 am

On Friday, Danny Leigh at the Guardian linked to and excerpted from my post about Brawndo, the fictional scourge of mankind from Idiocracy, which Fox has allegedly inked a deal to produce as a real-life energy drink. Admittedly, the story does seem a little too future-world-y, irony-oblivious, Baudrillard-rolling-in-his-grave-y to take at face value, and the [...]