Forget trying to maneuver your way through all the mixed reactions to Watchmencrowding the interweb today. There’s only one question you need to answer, apparently, in order to make up your mind whether or not to see the highly anticipated adaptation: are you okay with a massive blue penis in an R-rated comic book movie, or will you be offended and demand an apology from the MPAA? Over at the site Movieguide, which is partnered with The Christian Film & Television Commission, organization chairman and “spokesmen” (is he multiple people?) Dr. Ted Baehr is quoted as saying Watchmen should have received an NC-17 rating for its constant display of male anatomy, and he claims the MPAA has agreed to bring the complaint to their ratings board. And finally, with the defensive against nudity being necessary to any film, Baehr says, “After all, would ‘Casablanca’ become an even better work of art if the script contained a bunch of “f” words, or if Ingrid Bergman appeared completely nude? Definitely not!”
Well, personally I wouldn’t have a problem if Bogie cursed a lot, though I agree that Bergman was always great despite always having her clothes on. As for the blue penis issue, though, I have to remind folks that blue-skinned nudity is not the same as realistic flesh-colored nudity, and that whether it’s Rebecca Romijn in the X-Men films or a digital replica of Billy Crudup in Watchmen or the eagerly awaited Smurfette shower scene in Sony’s upcoming Smurfs movie, the ratings board will likely be okay with it. As will most anyone else that doesn’t have a lame obligation to excessively puritanical groups like the CFTVC.
Sample quotes and links from those internerds who disagree with Baehr, as well as some who actually agree, after the jump:
Admittedly, I haven’t seen Kelly Reichart’s Wendy and Lucy since Cannes. But I’m still going to stand by the contention that it seems just a little weird for a film about a girl and her dog–nudity-free, with some moments of tension but very little violence as I recall–-to receive an R rating (for “language”), while Richard Kelly’s horror film The Box, said to contain “some violence and disturbing images,” gets a PG-13.
This is probably not worth getting upset about. I’m not even sure if cutting off a teenage audience will really hurt Lucy’s theatrical success––Michelle Williams’ adolescent fan base has had a good five years to come of age since Dawson’s Creek, although one does imagine that there are a lot of teenage girls following the actresses seemingly unwanted appearances in the tabloids. But at least, it’s testament to that old chestnut about how Hollywood productions have an unfair edge over indies in the ratings game. If anything, Kelly was probably contractually obligated to deliver a PG-13 and engineered his cut of The Box to comply, while Kelly Reichart, who made Wendy and Lucy without a distributor on board, simply made the film she wanted to make. Too bad she had to put so many swear words in it.
The past two weekends have seen the release of two big, R-rated comedies, first Pineapple Express and then Tropic Thunder. Both featured stars who have, at least occasionally, dipped their toes into family friendly film waters and who have developed big followings across all age groups.
Both movies marketing campaigns also featured red-band trailers. Others and I have discussed the role of the red-band trailer in the campaigns for R-rated movies. They are great components for selling the movies to their adult audiences since, as I’ve said before, they are able to more accurately portray the movie as a whole. If a movie’s comedy or drama depends on the use of coarse language or violence then it’s better for the movie to be able to present those elements to the target audience in order to appear attractive.
Red-band trailers have come back into fashion in the last four or five years largely because of the rise of high-speed video online. On the Internet, studios can put into place safeguards, usually in the form of forms that require the inputting of name, birth-date and zip code, that are meant to keep those under 18 from seeing the trailer or other content. Invariably, though, these trailers wind up on YouTube or some other video sharing site – or directly on blogs – where there is no safeguard. This makes what’s supposed to be restricted content available to everywhere regardless of age. This is an obvious flaw in the process.
But the larger question about the advertising of R-rated films is: What advertising is appropriate?
Iron Manhad a huge weekend, grossing $104.2 in the States from Thursday night through Sunday, and a total of $201 across all international territories. And yet it appears that no one was interested in seeing anything else––overall, this weekend’s box office was down 13% from last year’s, when Spider-Man 3 had the best opening weekend ever with $151.1 million.
Production starts today on that Terminator sequel starring Christian Bale, and its makers are determined to deliver a box office-friendly PG-13. “The PG-13 has increased in intensity,” says Victor Kubicek, the film’s broker-turned-writer-producer. Imagine him saying that in an Arnold voice, and I think you’ll feel better about the whole situation. I did.
British production company Hammer Films will team with Spitfire Pictures to remake Let the Right One In, the Swedish vampire film that was all the rage last week at the Tribeca Film Festival, where it won the World Dramatic Narrative prize.
Maya Entertainment, a distributor known for targeting Spanish-speaking audiences in the U.S., has purchased Sleep Dealer, Alex Rivera’s sci-fi immigration drama which premiered earlier this year at Sundance.
We’ve had a bit of trouble getting this episode to go through the iTunes feed, so we hope this re-post will fix the problem. The original post, with episode description and embedded player, is here.
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Admittedly, I haven’t seen Kelly Reichart’s Wendy and Lucy since Cannes. But I’m still going to stand by the contention that it seems just a little weird for a film about a girl and her dog–nudity-free, with some moments of tension but very little violence as I recall–-to receive an R rating (for “language”), while Richard Kelly’s horror film The Box, said to contain “some violence and disturbing images,” gets a PG-13.
Iron Man
