Okay, okay. It looks better. But that only makes me want to comment less on the latest Avatartrailer. Because there’s still no point in pre-critiquing the thing. If it does end up really good, I’ll believe Fox should have released this trailer from the start. However, seeing one weak trailer and one great one means it could really go either way. How about we just wait and see if it’s any good when it comes out?
Coincidentally, just as Roman Polanskifaces extradition for his 30-year-old statutory rape case, we get our first teaser for the pedophilia-centric A Nightmare on Elm Streetremake. At least, I heard there was supposed to be a teaser. All I could find was a pretty full-length trailer that gives everything away.
First we see a snippet of Freddy Krueger’s origin, in which Jackie Earle Haleyunveils the iconic sweater as if he’s Clark Kent ripping open his button-down shirt to reveal his Superman costume, while being burned alive by an angry mob of parents. Then we see a whole bunch of familiar imagery, including the razor glove in the tub, the girl floating above her bed and the creepy jump roping girls, all of which implies this remake is going to be fairly redundant. Yet we finish with something that separates this redo from the original: our first clear glimpse of the new Freddy, looking more realistically like a burn victim. And we hear his voice, which is far less memorable or frightening than the one Robert Englundintroduced to us 25 years ago.
So the things I want to be the same aren’t and the things I want to be fresh are not. The only way I might see this is if the rumors are true about Freddy’s guilt being put into question. That would certainly give him greater reason for revenge.
Check out the other film blogs’ responses to the trailer after the jump:
I don’t care much for scary movies (they tend to bore me), but I do enjoy watching other people reacting to them. That’s why I love the new trailer for Paranormal Activity, a $10,000-budget horror flick that’s been frightening film festival attendees since 2007 and which finally opens in regular theaters next week.
The trailer focuses on footage of the audience of a recent screening of the film while showing very little of the film itself. The idea is to show us that people are indeed scared silly. But what I appreciate, as a strong advocate of moviegoing, is that it kind of tells us we need to see this thing in a theater with a large crowd for the optimum experience.
I guess you could still wait for the film to hit DVD and do your screaming and jumping from your couch, but doesn’t it look more fun with a bunch of strangers? Personally, the trailer makes me want to watch the rest of the night-vision audience-cam footage more than the actual film, but hopefully going to the cinema to see this will be just as good. As long as nobody minds me sitting in a lawn chair in front of the auditorium, facing the seats instead of the screen.
Unfortunately, on September 25, Paranormal Activity is only opening in 13 cities and the closest to my home of NYC is State College, PA (and that’s a very long bike ride to see a movie!). But so far only myself and 429 others have “demanded” it play here, so I’ll probably never get the chance to experience the film as it should be. Maybe I can sneak into the homes of people who’ve rented it, though, and watch their reactions?
Check out what other film blogs are saying about the trailer after the jump:
While most water cooler discussions today focused completely on the Kanye West VMA controversy, the playground likely had room for another topic related to MTV’s award show: the new trailer for The Twilight Saga: New Moon. But were the boys participating in that talk? Summit probably hopes so given that the spot seems to be trying harder to appeal to that young male demographic.
I don’t think the attempt will work, however. For the first Twilightfilm, after reaching out to the true, female-dominated fanbase, Summit released a trailer that admirably sold the thing as if it were a superhero movie. It came really close to getting me in the theater. This time they’ve got another more action-heavy trailer, which at times makes New Moon seem like The Matrixas directed by Stephen Sommers. Which I guess might seem cool to teenage boys. But there’s still enough obligatory beefcake shots and romantic fluff to overpower that idea.
Male moviegoers, feel free to prove me wrong. First, though, let’s see where the other film blogs stand on the issue after the jump:
Someone commented on my list of Avatar comparisons last week noting that such a practice could be done with any movie. He/She is correct, though it doesn’t really matter since the point of that exercise was to respond to the certain expectation that came with that film’s hype that it would be unlike anything we’ve seen before. With the teaser for Christopher Nolan’s Inception, however, the similar claims of derivation are simply a normal thing we film bloggers to do trailers, particularly those that give us little clue as to what their movie is about.
But deep in our hearts, we all trust Nolan, right? We don’t think he’d make a movie that people would say is just like The Matrix or Identity or Fight Club or Jurassic Parkor whatever. Just like the illusionists in The Prestige and also like Batman, I guess, Nolan has a lot up his sleeve. The fact that nobody knows anything about the plot of Inception makes its trailer even more cryptic than it would seem otherwise to just the regular moviegoer who doesn’t follow script reviews and production developments. I wish I knew so little about Avatar — and about pretty much any upcoming movie, for that matter.
Check out what the film blogs are saying about the new Inception trailer after the jump.
The new trailer for Michael Moore’s Capitalism: A Love Storydebuted yesterday on CNN.com, but obviously the world (including me) was too busy crapping on the Avatar trailer to notice. Even the Wolfman spot received more notice. For awhile last night I thought maybe people, even those on the left, were tired of Moore completely. But no, there has finally been some discussion of the thing today.
And the consensus appears to be that Moore isn’t making films any fresher or more groundbreaking than James Cameron is. In fact, Moore’s latest seems surprisingly dated. This is something we’ve expected, of course, given the ongoing story of the economic meltdown, but it is interesting to see so much Bush as well as a complete lack of footage that appears to have been shot since Obama was elected.
Worst of all, everyone agrees, is the use of M.I.A.’s “Paper Planes” on the soundtrack. Even if that song hadn’t been used to death by Pineapple Expressand Slumdog Millionaireads, I would think I was watching a trailer from 2008. How about, given the current events, Moore just rereleases Sicko instead?
Check out what the rest of the film blogs are saying about the film/trailer after the jump:
As if the problems with Fox’s “Avatar Day” promotion weren’t enough, the marketing of James Cameron’s Avatarcontinued to hit snags today with the faulty debut of the film’s trailer. Despite there being a literal countdown until its premiere, at 10am EST this morning Twitter was abuzz with complaints that the thing not only didn’t work, but that it was a massive failure on the part of Fox, Apple and whoever else was responsible. Not helping matters was the fact that while we waited for the thing to be available on Apple’s site, we looked around the page and noticed the embarrassing copy that reads “FROM THE DIRECTOR OF THE ‘TITANIC.’” Meanwhile, others found they could view the trailer on a French MSN site.
Then came the biggest fail of all: the trailer was a disappointment! Derivative visuals aside, the movie looks to be a letdown in terms of its responsibility to be a groundbreaking work of cinema. Of course, there could have been no other reaction coming off so much hype. And it is indeed possible that the backlash will turn back around once people see some of the film as its meant to be seen, in 3D. But that’s just the problem of this marketing blunder. While some are saying the trailer shouldn’t have hit the web before “Avatar Day,” I think this particular trailer shouldn’t have been made, let alone released, at all. As I wrote earlier this year in anticipation of Avatar’s marketing, “You really don’t need to show one second of footage. Because we’ll be there no matter what.” However, now that I’ve seen a disappointing mess of CGI and familiar-looking footage, maybe I won’t be there after all — unless I hear legitimate reason to bother (fortunately, I’m sure I will hear one).
Check out what the rest of the film blogosphere has to say about the trailer’s failure — or success — after the jump: …Read more
This week is proving to be a monumental moment for failed movie marketing campaigns. Over at Deadline Hollywood Daily, Nikki Finke shares an insider’s look at the blunder of Summit’s Bandslam campaign, which is being blamed for the movie’s dreadfully disappointing bow. Meanwhile there’s the apparent mistake of Fox’s Avatarpromotion, in which “overwhelming response” caused the film’s site to crash while people attempted to get free “Avatar Day” tickets for this Friday (we think it was all a ploy to attract more interest from markets where there’s actually little response and awareness, such as Denver). Throw in some spoiler spewing from The Time Traveler’s Wife’s Rachel McAdams, and it’s clear we’re seeing some terrible mishandling of film promotion lately.
The fact that District 9 did so well with its advertising and buzz only makes the blunders of this week seem that much worse. Plenty of reports around the web this week highlighted the contrast between the campaigns and performance of D9 and Bandslam (some people have also been contrasting the latter with The Ugly Truth’s marketing). But will the mistakes cause Hollywood to do better? Looking back at some past marketing errors, we can only assume not. Check out some of the worst movie marketing blunders (including one for a film yet to come out) after the jump. …Read more
Two trailers hit today for highly anticipated new films by hip auteurs. The first, for the Coen Bros.’ A Serious Man, is one of the most successful spots I’ve seen in a long time. Here’s a movie that has none of the Coens’ usual players and yet it’s unmistakably theirs (and not just because it looks like a repeat of another of theirs). Then there’s the trailer for Wes Anderson’s Fantastic Mr. Fox, a stop-motion animated kids’ movie based on a Roald Dahl book, which features a few of the director’s usual actors and some of his signature camera style, but which, to me at least, bears little resemblance to his previous work (and not just because it’s an animation). Honestly, this may be the first of his films I don’t have interest in seeing.
I’m going to focus on the latter trailer primarily because it’s dividing bloggers, whereas everyone pretty much agrees that the Coens’ latest looks awesome. I’ve never been a big fan of stop-motion (though I do enjoy Nick Park’s films, go figure), because it usually creeps me out. Also, I’m typically against huge stars being employed for voice work in animated films, and I honestly can’t get past picturing George Clooney, Meryl Streep, Bill Murray, Owen Wilson, Willem Dafoe and Jason Schwartzman while hearing their voices, and so I had trouble paying attention to the animals onscreen that are supposed to be the ones speaking.
I’m not alone in having no interest in this thing after seeing the trailer, but it seems some are still excited. Check out the rest of the film blogoshere’s reactions after the jump: …Read more
After being rumored in September ‘07, a Karate Kid remake starring Will Smith’s son Jaden has finally been confirmed by Variety. Was this the longest period between a leak and a legit announcement? Considering the rumor had been followed by news that the elder Smith denied the project and the casting, there was probably just a lot of ironing to do on their deal to bring back the franchise, the latest of which will be set and filmed primarily in China (not Japan??).
Only 14 movies have been submitted for consideration for the Best Animated Feature Oscar, which means there will again be only 3 nominees. Those titles eligible include this past weekend’s box office winner, Madagascar: Escape 2 Africa, as well as Pixar’s Wall-E and the better-be-recognized Waltz with Bashir.
I knew from the recent Hollywood Reporter feature on Twilightthat Summit Entertainment planned to release a new trailer more geared toward a male audience, but I never would have guessed they’d do such a damn good job of it. I’ve been hating on this movie from the beginning, but now part of me is actually thinking I’d like to see it. And I bet a lot of teenage boys will be thinking the same, only more so.
This is pure genius marketing, and it would have been in Summit’s favor to have gone this route all along. What with superheroes so huge right now, why hadn’t they already tried to sell this thing as being like a comic book movie rather than a sappy adaptation of goth chick lit? Wasn’t that bit of dialogue referencing Spider-Manand Supermanin the film the whole time? Such a line needs to be exploited, and it’s a shame the fledgling studio took so long to employ it. This trailer is seriously what Summit should have shown at Comic-Con.
The news that Mathieu Amalric, star of The Diving Bell and the Butterfly, has been cast as the next Bond villain may not be such a great sign for Bond 22. Nothing against Amalric––in fact, just the opposite: the best actors have a tendency to show up in the worst Bond films. Here’s five bits of evidence to support that thesis; tell us what we’ve missed/why we’re wrong in the comments.
1) Max Von Sydow, Never Say Never Again
A lot of 007 purists barely acknowledge this “unofficial” Bond film, which was made outside the auspices of the Ian Fleming-sanctioned production company behind the rest of the franchise. But we have to include Von Sydow on this list, as the actor, who coincidentally plays the father of Amalric’s character in Diving Bell, was the source of an initial rumor that Almaric would be taking on the role of Ernst Stavro Blofeld, played by Sydow himself in Never.
Never came out the same year as Octopussy, but made less money; it’s essentially a rehash of the far-superior Thunderball. Sean Connery came back to play Bond after a 12 year hiatus, whilst Von Sydow takes over the recurring character of Blofeld, head of the villainous SPECTRE, previously played by Donald Pleasance, Telly Savalas and others. Wikipedia has a chart comparing the various Blofelds across the seven films in which they appear, which pegs the Pleasance and Savalas incarnations as a clear inspiration for Dr. Evil. Von Sydow’s characterization of Blofeld broke from that mold, and reactions were/are mixed. At Not Coming to a Theater Near You, Leo Goldsmith mocked Von Sydow’s “Dracula accent and silly haircut,” but The Bond Film Informant praises Von Sydow for making Blofeld “cool, calm and bearded.”
So, like father like fictional son? Somehow I can see Amalric rocking the “cool, calm and bearded” thing a little more easily than the “creepily impetuous Siamese cat-careeser” thing, but we shall see.
Variety had a blurb over the weekend about Trailers From Hell. The site, recently lauched by producer Elizabeth Stanley, invites genre directors (known on the site as “grindhouse gurus”) to record commentary over trailers of their favorite B-movies of yore. The trailers can be watched with or without commentary, on the site or on the “Fun Little Movies” channel on Sprint cellphones and on the iPhone.
So far, the content on Trailers From Hell looks great. They’re spectacular trailers, they’re three-minute hyper-speed Hollywood history lessons, they’re dish-fests. Mick Garris disses Robert Zemeckis for his over-indulgent shooting methods; Shaun of the Dead director Edgar Wright wonders how anyone could find “Austin Powers that funny when something like Danger: Diabolique is the real deal, and is for my money as funny as Austin Powers.”
Five trailers are available on the site now, with five more in the works. I’ll definitely check back to see what Mary Lambert has to say about Village of the Damned.
We’ve had a bit of trouble getting this episode to go through the iTunes feed, so we hope this re-post will fix the problem. The original post, with episode description and embedded player, is here.
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