The switch was flipped on the Movieline.com moments ago. The relaunch of the Hollywood magazine of the 90s, the once eminently readable forerunner of the bloggy listicle most notable in recent years for its spectacular decline into toothless aspirational lifestyle mag Hollywood Life, immediately caught blogosphere attention when three editors from the recently shuttered Defamer were hired to steer the reincarnation effort. It looks like the boys (Seth Abramovitch, Kyle Buchanan and S.T. VanAirsdale) have been busy seeding the site with content over recent weeks: there are already interviews with Emily Blunt and the guy who directed the HBO version of Grey Gardens, as well as reviews of State of Play, Adventureland, Observe & Report, etc. There’s also a TV section, which is probably a wise move in terms of sheer numbers — to make room on a movie site for a graphic juxtaposing Barack Obama and Jeremy Piven is to show signs of an editorial strategy with the interests of the people in mind.
The verdict as of Hour One? So far, they don’t *exactly* seem to be reinventing the movie website wheel but, you know … it’s not like I am. And I’m looking forward to promised comebacks of old Movieline features, as well as the magazine’s actual archives.
