An addendum on this post noted that War, Inc, the satire co-written by and starring John Cusack which I loathed but which has become something of a surprise spring hit, was scheduled to come out on DVD tomorrow after just seven weeks in theaters. I wrote:

War Inc['s DVD release] is notable only because First Look’s ridiculously tight seven week window from theatrical premiere to DVD street date looks, in retrospect, like another in a line of smart moves designed to capitalize on the film’s surprise cult appeal. Of course, the film’s box office potency faded as its release expanded, and if it had done less well in its first weeks, this would look a lot like a dumping, but that’s fodder for another, far more bitter post…

Ah, but then the target moved: shortly after that post was published, I got an email from David Hudson informing me that the film’s DVD release has been bumped to October. …Read more