My trip to Cannes begins at a bar at JFK––a Chili’s Too!, to be precise––where I flip through an abandoned issue of VOGUE whilst waiting to board. It just so happens that this issue of VOGUE exists to promote the Sex and the City movie––which, not so long ago, was rumored to be premiering at Cannes, before its gala debut was inexplicably bumped up a few days and over the English Channel (for coverage, Google “‘Sarah Jessica Parker’, ‘crazy hat’”).

This issue of VOGUE is the ultimate work of movie marketing synergy. It’s not just that Sarah Jessica Parker is on the cover, it’s not just that there are pages and pages of ridiculous photos inside, most of a couture-clad Parker canoodling with on-screen love interest Chris Noth, both ostensibly in character (more on that later). The story and the pics were literally baked into the movie itself, with the actual author of the story and the actual photoshoot’s actual director playing themselves in a VOGUE shoot scene in the film. Meta, right? Not really––it seems to be a matter of pure economics, and rather than be cynical about, sitting in that Chili’s Too! I decided to embrace it.

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