Variety reports that Lionsgate has signed a deal to acquire Sundance Grand Jury and Audience Award winner Push: Based on the Novel by Sapphire, directed by Lee Daniel and featuring a tour de force supporting performance from Mo’Nique. According to the bare-bones news blurb, “Oprah Winfrey and Tyler Perry will support Lionsgate’s distribution through their respective motion picture companies.”
This news brings two thoughts immediately to mind: 1) the old conception of Lionsgate as a slash-horror factory is even more out of date this afternoon than it was this morning; and 2) Being that Lionsgate were rumored to be zeroing in on Push at least hours if not days before it won multiple awards on the final night of Sundance, if they were waiting for Oprah and Perry to pledge assistance before making the deal final and/or public, then maybe there’s something to the whispers (largely drowned out by media coverage of those awards, but still prevalent on the ground in Park City) that just because rich white people (ie: critics, Sundance audiences and jury members) take an interest in an art film about poor black people, that doesn’t guarantee an easy path to selling the film to actual black people.
The fine details of racial demographics may or may not be the major factor here, but it’s certain that this is a time for safe bets, and it doesn’t get much safer than aligning an unknown quantity indie with name brands.
In any case, check out our Sundance review and interview with Mo’Nique.
UPDATE: indieWIRE is pegging the value of the deal at $5.5 million, making it the biggest of Sundance 2009.
Oprah Winfrey can certainly create a best seller when it comes to books, and her pick of the presidential candidates is on his way to the White House. But can she get behind a movie and contribute to its success? 20th Century Fox seems to hope so, because the studio apparently allowed the talk show host to screen an unfinished cut of Australia in preparation for her November 10 show, which featured the film’s stars, Nicole Kidman and Hugh Jackman, as well as a live-via-Skype call-in from filmmaker Baz Luhrman. Fortunately for Fox, Oprah raved about the film, and now the media has latched on to the endorsement, creating some much-needed positive buzz for the Oscar-hopeful. Yet there’s a big problem with all the excitement: Oprah’s film recommendations have hardly been sure-fire champs in the past.
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