Chris at Movie Marketing Madness points to the trailer for Martin Scorsese’s Rolling Stones concert film Shine a Light. The film was originally scheduled to open on September 21, but last week Paramount announced that they were pushing the release date back to April 2008, citing a lack of time to create a proper marketing campaign.
Strange, because this trailer would seem to cover all the bases. You’ve got the concert footage (including an excruciatingly creepy close-up of Mick Jagger and concert guest Christina Aguilera bumping and grinding mid-duet); you’ve got the archival clips of 25-year-old Mick saying he thought the band wouldn’t last set against footage of 65-year-old Mick in full-on rock star mode; you’ve got the obligatory shots of Keith Richards blowing smoke and looking like the walking dead; and you’ve got a lot (a lot) of footage of Marty Scorsese himself trying to wrangle it all into something remotely cinematic.
It’s another rock doc built around a star-studded concert, but it’s hardly The Last Waltz II. For one thing, Scorsese recently told The Guardian that he “decided not to interview anybody” for Shine a Light. In part because, as he put it, “Forty years they’ve been shot on film. They’ve been recorded, they’ve said everything, they’ve said everything backwards, sideways, upside down. I mean, what more could you know from them?” There’s also the small point that Mick Jagger apparently hates being interviewed. This trailer suggests that the film turns that lack of communication between its maker and its subject into a subplot. I don’t care at all about the Rolling Stones, but I care a lot about Martin Scorsese, and this trailer makes me care about this film because I’m interested in how that conflict might resolve itself. But if you’re just in it for Christina Aguilera’s ass … well, that’s there, too.