In honor of today’s news that Regal Entertainment Group will show red band trailers in its theaters again, The Bad & Ugly has found this new restricted trailer for the medical school thriller Pathology. Unfortunately, the blog (specifically its writer, Dave) has a weak argument for why red band trailers are a good thing. Comparing the red band ad with a recent teaser, Dave claims that without the R-rated edit, we wouldn’t know what the movie is about. Yet aside from the fact that most people HATE to get too much of a movie’s plot from the trailer, it’s simply just not true. The original green band trailer from last September features enough all-ages-appropriate footage to know it’s about some medical residents wagering who can commit the more perfect murder. Also, the teaser is pretty R-rated itself, so Dave has an odd point.
Anyway, I think red band trailers are fine, but really the only thing we get out of this one is that the movie has a lot of corpse nudity and swear words. Regarding the former appeal, all those necrophiliacs who would have otherwise stayed away from this are now guaranteed to buy advance tickets. Yes, the trailer also shows us some live flesh and live sex, but I would argue that they are actually harmful to the marketing of the movie. Maybe in addition to the necros there are some other fetishists who like doing it (with living partners) in morgues, but I believe I can safely assume most moviegoers are going to throw up. And, well, I guess maybe there will be some emetophiliacs in the audience to take pleasure in that.
Pathology, written by Mark Neveldine & Brian Taylor (Crank and Crank 2: High Voltage) and directed by Marc Schoelermann, hits theaters April 18.