With Comic-Con beginning tomorrow, there’s so much movie stuff being talked about today that I almost didn’t know what the biggest topic was/is. And really, the most discussed film-related news of the day was 
I’m all for appropriate trailer positioning, but the debut last night of a teaser for something called Percy Jackson & the Olympians: The Lightning Thief may have gone a little overboard. Actually, I change my mind: a lot overboard. The movie, based on Rick Riordan’s fantasy novels, is about a 12-year-old boy who finds out he’s part Greek god. Sounds a bit like the story of an 11-year-old boy who finds out he’s a wizard. But in case that’s not enough to be marketable to Harry Potter fans, the first trailer for Percy Jackson notes that the movie is directed by Chris Columbus, who kicked off the Potter films by helming both Sorcerer’s Stone and Chamber of Secrets. What else could Fox 2000 do to exploit the other franchise? Hmm, how about a logo that looks exactly like the one from Sorcerer’s Stone?
Certainly such a teaser should be positioned in front of Harry Potter and the Half-Blood Prince right? Well, actually, I think it could hurt the upcoming potential franchise starter, which doesn’t hit theaters til next February. Potter fans aren’t dumb and they’re sure to see that their beloved character is being completely ripped off and exploited. And with a record-breaking midnight box office for Half-Blood Prince last night, this teaser probably struck a bad chord with millions of moviegoers. As observed by Alex Billington of First Showing during one screening, the New Moon trailer obviously garnered huge cheers while Percy Jackson was met with “confused silence.” Meanwhile, the movie doesn’t seem to be getting a whole lot of attention online save for negative postings by film bloggers who agree that it’s a blatant Potter wannabe.
Check out some of those negative reactions after the jump:
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