Movie posters have become increasingly more controversial in the past decade, or else people have become a lot more sensitive. Either way, it seems like there’s a new and controversial movie poster or billboard being banned somewhere. Usually it’s for one of two reasons: sex or violence, with violence being far more popular. One of the first sexually banned posters I could find was 1981’s For Your Eyes Only, which featured an A-frame design that was banned. It wasn’t so much the vaginal roof as it was the exposed buttocks, so they had to release a retouched version that covered more derriere.
It’s been more than 25 years since that poster was sent back to the drawing board, so why do posters keep getting banned? Marketing people know that controversy can turn into a marketing campaign of its own, so maybe they’re pushing the boundaries in the vein of “there’s no such thing as bad publicity.” With that in mind, here’s a look at controversial movie posters from the past several years. Prepare your innocent eyes and take a look after the break.
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Another Halloween season is ’round the corner, and that means Lionsgate is promoting yet another Saw movie and yet another tie-in blood drive. Paul sent me an email this morning, asking my thoughts on this “softer side of torture porn.” I’m certainly not against it–at the end of the day, it’s just William Castle stuff with a humanitarian twist. But it is interesting that last year, although Saw III grossed about $7 million less domestically than its predecessor, the 2006 blood drive more than doubled the volume collected in 2005. As the films have become less popular with the general public and more of a niche concern, Lionsgate’s influence over that core, horror fan audience has seemingly increased.
Or maybe, they’re just moving away from the torture and upping the porn.
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“Those devil horns and that crooked arrow strongly suggest that the ghost of legendary art director Saul Bass created the new one-sheet.” Jeff Wells breaks down the elements of ThinkFilm’s very old-school new poster for Sidney Lumet’s Before the Devil Knows You’re Dead. See my NYFF review of the film here, and to listen to Lumet talk about his newfound love of HD, click this.