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Discussing the New FTC Rules and Ethics of Junkets. Today in Film Bloggery 10/08/09

Christopher Campbell
By Christopher Campbell posted 4 weeks ago
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I’m glad it’s such a slow news day. Now I can concentrate on something that blew up on a few of the blogs last night: discussion/debate of the new FTC disclosure rule for bloggers, particularly as it relates to James Rocchi and others’ recent trip to Bora Bora on Universal’s dime.

Rocchi’s MSN piece about his Couples Retreat junket experience is a good read, but it doesn’t really convince me that a lenghty excursion to French Polynesia was worth his, the studio’s or our time in any way. But I’ve always felt weird about junkets. The few I’ve been to made me extremely uncomfortable, especially when there’s food and drink offered (I always decline since I suspect one day the world’s publicists will decide to poison the world’s film critics in a further attempt to rid the industry of negative reviews).

I don’t really have much to add to the discussion since I no longer review films or interview celebs and I always prefer to see movies with a real audience instead of with spoiled critics attending their third or fourth free press screening of the day. And unlike a lot of movie bloggers, I can’t use the t-shirt swag since I’m too thin for XL, which is typically the sole size available with complimentary clothing.

Honestly, I’m okay with the FTC regulations, as they benefit consumers, particularly those too dumb to tell when a site is professional and ethical and when it’s a lame freebie free-for-all like Blogcritics (which I admit I unfortunately used to contribute to before getting paid to blog). However, I’d much prefer an agency that would come around and regulate websites that “hire” and “employ” unpaid writers. Maybe if any of us could get a wage — not to mention a respectable wage — we wouldn’t keep pretending this is all a fun hobby, a la autograph collecting and fan fiction.

And on that note, I have one more point related to one of the blog posts quoted in this roundup. I’ll go on the record with others and defend Cinematical for being one of the few sites remaining that regularly pay all writers in a timely fashion — and for those not living in expensive NYC, they pay decently, especially for a time when adshare models are so popular. It’s true that I left that site a year ago in protest over a temporary financial practice by AOL, but in the past year I’ve had so many requests to contribute unpaid to numerous movie blogs out there, and I’d take Cinematical any day over any of that nonsense.

I’ll quit writing now before I get in or make trouble, but as always these matters can be best contemplated with the old idiom, “you get what you pay for.”

Check out what some bloggers have to say on the topic after the jump. And be sure to read the full posts I’ve quoted from, as well as the comments — many from other bloggers. It’s an interesting discussion going on.

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The Day The Earth Stood Stupid: Five Things Don’t Make Sense

The Day The Earth Stood Stupid: Five Things Don’t Make Sense

Kevin Kelly
By Kevin Kelly posted 10 months ago
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The Day The Earth Stood Still managed to pull in $30 million dollars this past weekend, which you can mostly attribute to clever marketing, but it’s not a promising number for the much-loathed movie, which is sitting at 21% on Rotten Tomatoes right now. Beyond the wooden acting and the eviscerating of a beloved sci fi classic that most people are talking about, there are some moments in this movie that just make my teeth clench. Moments that are so poorly written, thought out, filmed, and constructed that I just can’t keep myself from venting. Read on to see all five, and just in case it’s not clear enough from the header: there are spoilers below.

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10 Best Product Placements in Movies

10 Best Product Placements in Movies

Christopher Campbell
By Christopher Campbell posted 1 year ago
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Product placement in movies is now so overdone that we may not even notice it unless a particular film or TV show really hits us over the head with a blatant in-your-face product shot. Otherwise, seeing commercial goods everywhere merely seems like everyday life in capitalist America. Just look at any of the websites that tally up products spotlighted in mainstream movies and you’ll probably be surprised (though not shocked) at how many brands appear in each new release. Did you notice that Blades of Glory contains 38 separate products? Probably not. Many of those products couldn’t have gotten their money’s worth, because the movie doesn’t allow the audience to walk away recalling any one particular item.

At a time when TV’s Top Chef and 30 Rock show us how lame blatantly whorish and ironic product placement can get, and while moviegoers are being subjected to more subliminal, suggestive and unintentional advertisements (Speed Racer, Wall-E and Beverly Hills Chihuahua respectively have us thinking about McDonalds, Apple products and Taco Bell, though some of these associations are not necessarily the movie’s fault), it’s good to remember that not all product placement is superfluous or despicable. Some of it is actually funny, smart and beneficial to mankind.

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‘Presto’ Suggesto. Clip of the Day

Christopher Campbell
By Christopher Campbell posted 1 year ago
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At 30 seconds, the above clip is only one tenth of the film it’s teasing. But I guess we’re advertising short films now? I wouldn’t exactly call it a trailer, of course. More like those ingenius “watch the first five minutes of…” clips that help woo an audience for a movie that might not be tracking so well. However, giving us five minutes of Pixar’s Presto would be giving the whole thing away. So, here’s a little preview.

The thing I find more interesting than the idea that Pixar is bothering to sell us on its latest short (which will screen ahead of Wall-E in theaters) is the idea that Pixar seems to also be selling us on something else: Trix cereal. Doesn’t that rabbit in the film look exactly like the Trix rabbit? OK, maybe not exactly, but then that’s how this new “product suggestion” thing works. And considering we’ve already learned that Wall-E has admitted Apple product suggestion, it’s not very far-fetched to think that Presto does too.

I guess in a way the Trix rabbit fits with Pixar movies, because a lot of adults enjoy them. Is Disney trying to say: “silly adult moviegoers, animated films are for kids”? I doubt it. But are they at least trying to say: “buy Trix”? Perhaps. I guess yesterday when I Watch Stuff questioned the point of having a preview for a short and claimed we’re nearing the point of having commercials for commercials, the site missed the truth. We already have commercials for commercials, and that’s one right there at the top of this general mills, I mean post.

Pixar’s Wall-E Just a Feature-length iPod Ad?

Christopher Campbell
By Christopher Campbell posted 1 year ago
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Maybe this really is the year of “product suggestion”, a term coined recently by Risky Biz blogger Steven Zeitchik after noticing the subtle hint of a McDonalds logo on the driver’s helmet and race car in Speed Racer.

Following that, we now have Pixar suggesting iPods and other Apple products through its new animated film Wall-E. If you take a good look at the sleek robot character Eve, you might be reminded of the typical Apple product design, and apparently it’s not so coincidental. Wall-E director Andrew Stanton told Fortune magazine of Eve’s development and the benefit of having Steve Jobs as your umbrella:

“I wanted Eve to be high-end technology - no expense spared - and I wanted it to be seamless and for the technology to be sort of hidden and subcutaneous,” Andrew Stanton, Wall-E’s director, told Fortune. “The more I started describing it, the more I realized I was pretty much describing the Apple playbook for design.” It is, of course, not the first time a product has inspired a film character - think of the murderous HAL 9000 robot in “2001: A Space Odyssey,” based loosely on big IBM mainframes of the day.

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Speed Racer’s Suggestion: BlogNosh 05/06/08

Karina Longworth
By Karina Longworth posted 1 year ago
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  • At the Risky Biz blog, Steven Zeitchik accuses the Wachowskis of “insidious” product placement in Speed Racer, altering the design of Speed’s helmet and the Mach 5 to subliminally invoke corporate partner McDonalds. “It may not be brand placement. It’s something much newer and trickier: brand suggestion.”
  • FILMMAKER Magazine’s website has published the essay by David Gordon Green from the liner notes of the recently-released Benten DVD of Todd Rohal’s The Guatemalan Handshake. His first impression of that film? “I had a queer anxiety in my stomach that in fact the movie was “too good,” or should I say “special,” like a retarded kid who is enchanting and liberating in his or her world view, destined for a conflict with the traditional culture.”
  • Movie viral marketing or fan fic? It’s too early to tell, but two G.I. Joe characters have started Twittering. GeneralHawk’s latest update: “Having a late lunch at Bennigan’s with Snake-Eyes & Alpine. Alpine says The Roots newalbum is, quote, ‘Dope.’” [Tipped by Kevin]