On Friday, Danny Leigh at the Guardian linked to and excerpted from my post about Brawndo, the fictional scourge of mankind from Idiocracy, which Fox has allegedly inked a deal to produce as a real-life energy drink. Admittedly, the story does seem a little too future-world-y, irony-oblivious, Baudrillard-rolling-in-his-grave-y to take at face value, and the Guardian commenters expressed doubts.

“Er, hang on a second, is Brawndo really really real?” asked commenter JohnCooperClarke. “Have a look at the manufacturer listed at the bottom of the page - it’s Omni Consumer Products. From Robocop. A fictional big nasty corporation. Mind you, I had to Google to make sure that somebody hadn’t opened a real OCP…”

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