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SXSW 2008: The Promotion

Christopher Campbell
By Christopher Campbell posted 1 year ago
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The Promotion is such an insightfully hilarious and beautifully bittersweet movie about the American and human spirits that I wish Steven Conrad had always been directing his scripts. Conrad previously wrote The Weather Man and The Pursuit of Happyness, both of which can be felt here as less evolved ancestors; structurally they’re quite the same, while The Promotion shares some of the offbeat tone of Weather Man and a lot of the heart of Happyness. But there’s a story in The Promotion that is far more universal, relatable and familiar, which makes this one much, much funnier and much, much more sympathetic.

And certainly Conrad’s ability to balance the sweet and the salty, as a director, is responsible for most of the film’s success. One scene in particular exemplifies the movie best: John C. Reilly, as the new-to-Chicago “Richard”, sits opposite four supermarket executives, interviewing for a promotion to be a full-on store manager, and he’s just had to defend how his Canadian-ness caused him to miss an employee prank. Conrad keeps a close-up shot on Reilly as the actor fluctuates expressions that communicate, non-verbally, a plea of innocence, then ignorance, then stupidity, then insanity, then doubt, then back to innocence again. The combination of comedy and pathos that comes out of this lengthy close-up and perfectly tuned performance, which is broken up by a couple reversals to the executives and which is permitted more time and attention than most films nowadays allow any single moment, is the most brilliantly thoughtful thing I’ve seen done in this kind of movie in a very long time.

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Meet Bill Trailer

Christopher Campbell
By Christopher Campbell posted 1 year ago
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Jessica Alba may be appearing in a lot of movies these days, but I wouldn’t exactly say she’s been keeping busy. It can’t be too much work to play the role of “Eye Candy” again and again and again. This time she plays a girl who is used in exploited for a vengeful ploy by a husband (Aaron Eckhart) to invoke jealousy in his cheating wife (Elizabeth Banks). The character could have been played by any pretty face (in fact Alba replaced Lindsay Lohan in the role), but Alba seems to be the most appropriately cast, because she’s one of the hottest actresses right now and yet she seems to be easily accessible to any filmmaker who wants to employ her. Last week we looked at another movie starring Alba, The Love Guru. In that she seems to have a more disposable role — she’s not really introduced until halfway through the trailer, and even then it’s unclear what purpose her character serves other than to invoke erectile gags from Mike Myers.

Meet Bill premiered last fall at the Toronto Film Festival, where it was merely titled Bill. Apparently it wasn’t met with much excitement, despite the obvious appeal of watching Eckhart as a sad-sack (unlike Alba, he’s cast against type) in a comedy that looks part classic screwball and part Rushmore (with roles switched all about). The odd thing about this trailer is that with Alba playing the part of “Eye Candy”, she ought to be featured wearing lingerie for marketing purposes (see trailers for Good Luck Chuck) rather than Banks. Sure, Banks is also gorgeous, but Alba is the one that Americans obviously prefer to be objectified.

Kurt Loder Scares Us in Oscars Parody

Christopher Campbell
By Christopher Campbell posted 1 year ago
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No Oscars host has done better Best Picture parodies than Billy Crystal. And no awards show has had better parodies than the MTV Movie Awards (specifically the Max Fischer Players reenactments from the 1999 show). So it is interesting that MTV’s movies editor Josh Horowitz has made a video in which he’s aping Crystal’s opening shtick. And comparatively, he’s not very good. Some of it is kind of funny, including the whole No Country for Old Men phone call, especially the line about Juno being Abigail Breslin with the mouth of Dennis Miller, and the bit about how in There Will Be Blood Kevin J. O’Connor’s mustache seemed to be trying to compete with Daniel Day Lewis’. But I was completely bored by the Michael Clayton bit.

It is at least funnier than that Vanity Fair “In Memoriam” thing. And that There Will Be Blood thing with David Spade. But it’s not quite as funny as the Diablo Cody video from earlier today.

The video is worth watching for one reason, though: Kurt Loder, scarier than ever. The next time I see him in person, I might actually run away screaming. He’s definitely more frightening than The Ruins looks. I have to say, though, as creepy as he is, I can’t wait to see him in Big Trouble in Little China 2.

Anyway, good luck to Jon Stewart this Sunday. And remember, if you’re in NYC, you can watch his monologue and the rest of the ceremony with your friends at Spout and our friends at The Reeler. See here for details.