Here’s proof that Kevin Smith is the old and busted comedy filmmaker and Judd Apatow is the new hotness. Smith is totally biting Apatow’s meta, viral-marketing shtick with this video starring Seth Rogen and Elizabeth Banks, which is meant to promote Smith’s upcoming movie Zack and Miri Make a Porno. It is also meant to parody the continuing string of “I’m Fucking So and So” videos (Sarah Silverman fucking Matt Damon, Jimmy Kimmel fucking Ben Affleck, Karina Longworth fucking Diablo Cody — oh wait, that last one hasn’t happened yet).
First of all, just casting Rogen and Banks makes Zack and Miri appear like an Apatow-movie wannabe. Then referencing Apatow’s films — the very premise of the video mocks the premise of Knocked Up and obviously it literally references The 40 Year Old Virgin and Apatow himself — builds up that appearance more. Mind you, I’ve never been a big fan of Smith’s work, but he has been around longer and should be more original than this. Right?












