If you opened up a movie trade publication or read a movie-focused blog between October 2007 and February 2008 the odds are good you saw at least one story about how the massive influx of Iraq War-themed films that were being released (The Kingdom, In the Valley of Elah, Rendition, etc) were not only all failing but were causing havoc in the independent film world.
Their less than fantastic box-office success was not always attributable to the quality of the movie. Nor was it always to do the audience’s perceived lack of interest in movies about our current military situation. But these were easy journalistic hooks on which to hang a story and so became part of our entrenched conventional wisdom.
Indeed there were some high-quality films released about this subject matter in the last year or so that are deserving of a broader audience. But release patterns don’t always line up with audiences. That’s why the appearance of films such as Heavy Metal in Baghdad on distribution sites like SnagFilms (a Spout partner) is so important: by flattening the distribution field to allow for anywhere, anytime viewing, the audience (at least that portion of it that’s tuned into online viewing, a percentage that’s growing steadily) can find movies that will interest them regardless of whether or not it’s playing at their local multiplex.